MICHAEL ADAMS

486 Lindbergh Pl NE #328 Atlanta, GA 30324

Mjadams1991@gmail.com | (704)-962-8472
EDUCATION
The University of Alabama, Tuscaloosa, AL
May 2014
Bachelor of Science in Commerce and Business Administration (Marketing)
Major GPA: 3.5
Atlanta Braves (MLB), Marketing Trainee
January 2015-December 2015
Supervisor for BAT (Braves Around Town) mobile marketing team, managing 20 staff members
for over 125+ events garnering over 200,00 social impressions
Handled logistics, schedule BAT events & create post event recaps which include tracking all
event-related materials, success rate, & revenue generated
Conducted grassroots marketing at music venues for post-game concerts by distributing
marketing materials & content for promotion
Coordinated with 4 other front office members to develop a new ticket sales promotional night,
Zubazpalooza (a 90s Night), collaborating with multiple departments to execute the event from the ground up.
Assisted marketing department by tracking media messages for Fox Sports South game
broadcasts
Communicated with Braves alumni to coordinate and schedule functions including Alumni
Weekend and Alumni Sundays at the ballpark
Helped execute key game day promotions as well as interact with Braves alumni and fans for
events at the ballpark
Conducted research for various department projects such as College Nights, Mommy Blogs, and
new mobile marketing launches to hit untapped demographics
BAT Team Rep (Braves Around Town) _
October 2014
Helped develop, grow, and enhance the Atlanta Braves fan base
Traveled throughout Atlanta and Southeast to create the ultimate Braves fan experience
Assisted with interactive games and promotional giveaways to create an exciting atmosphere
Informed fans of ticket options, upcoming promotions, and fan sweepstakes
Ticket Event Team Staff Member _
May 2013- September 2014
Interacted with fans to accentuate the Atlanta Braves guest experience at Turner Field
Sold $15,000 worth of 50/50 Raffle tickets for Atlanta Braves Foundation during 2014
season
Promoted current sales initiatives and facilitated Pre-Game/Post-Game events
Oversaw hospitality patios before and during games
Communicated information to fans about the Atlanta Braves Kids Club & accelerated
sales
BB&T Atlanta Open, Atlanta, GA, Tournament Ticket Agent- IMG Tickets
July 2014
Served as a Ticket Sales and Will Call representative at the main entrance ticket office
Sold over $63K worth of individual tickets to walk-up customers using the Paciolan 7 software
Distributed tickets to customers via the Will Call ticket pick-up window
Answered questions & provided excellent customer service to all tournament patrons
Sports & Fitness, Charlotte, NC, Sales Promoter
May 2010- July 2010
Promoted special features and deals to the public through guerrilla marketing
Targeted potential clients using social media outlets
Created marketing materials to generate new memberships
Greeted customers daily to make sure they had positive experience
SPECIAL EVENT BRAND AMBASSADOR
Artistry in Motion, SEC Championship Football Game, December 2015, Atlanta, GA
Onomonomedia, Chick-Fil-A Kickoff Game, August 2014, Atlanta, GA
AWESTRUCK Marketing Group-CBS Sports Football Campaign, November 2013, Tuscaloosa, AL
Ace High Marketing, Kia-SEC Baseball Championship, May 2013, Hoover, AL
KTD Event Staffing, NCAA Mens Final Four, April 2013, Atlanta, GA
Assist Marketing-Belk Bowl Tailgate Tour, December 2012, Charlotte, NC
TBS Promotions: Chevron College Sports Activation, September 2012, Tuscaloosa, AL