2/17/16

Know Your Location:

Optimizing Layout and
Design for Retail
Featuring: Mike Lawshe, Paragon Solutions

Sponsored by:

2/17/16

How Can You Stand Out?

Optimizing Layout and Design for

Retail

Life Style Design

Generational Design
Branding is Everything
Fresh Food Options
Grab n Go
Services
Slovaceks

2/17/16

Life Style Design

Whip In
Austin, TX

2/17/16

Chez Jean
Paris, France

QT

Multiple locations

2/17/16

Eat 17/SPAR
Hackney, England

NOCO

Grand Island, NY

2/17/16

Tommy
Car Wash
Holland, MI

Sheetz

Multiple locations

2/17/16

Generational Design

Demographics to target

Gen X

Gen Y

Women

Men

Families

Millennials

Boomers

Latinos

2/17/16

Boomers (1946 to 1964 )

26% of population - 76.4 Million Americans
(between 52-70 years old)
33% have graduated from college
Spending less on eating out
More than 50% support their adult
children

Gen X (1960 to 1980 )

16% of Population - 50 million
Americans (between 30-40 years
old)
60% of Gen X attended college
Gen X iconic leaders: Lance
Armstrong, Tiger Woods, Jerry
Yang, Jeff Bezos, Michael Dell

2/17/16

Gen Y, AKA Millennials (1980 to 2000 )

25% of Population 76.3 million (between
22-39 years of age)
Over 63% have a Bachelors degree
Used to emerging digital technologies like email/
SMS
Optimistic, tech-savvy, style conscious, brand
loyal
Changing the workplace: BYOD, Social networks,
Instant Messaging
Generation Y has been described as a post
emotional generation. No anger, no edge, no
ego.

Gen Z (2000 to 2025 )

26% of Population (between 26/16 to 0 years of
age) & by 2020 will account for 40% of all
consumers
Avid multi-taskers - 31% of US children, ages 6-12.
wanted an iPad over any other electronic device for
Christmas in 2010; followed by a computer (29%)
and an iPod touch (29%)
Demand interactivity (touch Screens and
connectivity to many things: This isnt connected
to the Internet huh?
Expect things NOW attention span of 8 seconds

2/17/16

Infographic Credit: CSNews

http://goo.gl/hfIpft

10

2/17/16

Branding is Everything

Whos Doing it Right?

11

2/17/16

Whos Doing it Right?

Whos Doing it Right?

12

2/17/16

What We Do

Whos Doing it Right?

13

2/17/16

Whos Doing it Right?

Whos Doing it Right?

14

2/17/16

Fresh Food Options

15

2/17/16

LocoL Inc.
San Francisco, CA 94102
http://www.welocol.com

16

2/17/16

Whos Doing it Right?

Pollo
Tropical
4650 TX-121,
Lewisville, TX 75056

17

2/17/16

Grab n Go

18

2/17/16

Services

What services are you providing?

19

2/17/16

Slovaceks

20

2/17/16

Questions?

21