Consumerism Survey Results

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Consumerism Survey

Total number of participants 23


Girls-17
Participants
Boys-6
Boys

Girls

26%

74%

Do you like shopping?


Boys
No

Girls

Yes

Yes

No

24%
50%

50%
76%

What is your income per month?


Boys
0 lei
300-400lei

17%

100-200 lei
500 and more

Girls
0 lei
300-400 lei

17%

100-200 lei
500 and more

6%
47%

33%

33%

47%

Do you read magazines?


Boys
yes

Girls

No

Yes

No

17%
42%
58%
83%

If yes,what kind of magazines do you


read?
Girls

Boys
Fashion/Stars
TV Guide
Newsweekly Magazine
Others

Fashion/Stars
Newsweekly

TV Guide
Others

36%
64%

100%

How much time do you watch TV during


a day?
Boys
Less than 1 hour a day
1-2 hours
2-3 hours
3 and more

Girls
Less than 1 hour a day
1-2 hours
2-3 hours
3 and more

14%

6%
47%
86%

47%

What kind of TV program do you


prefer?
Girls

Boys
Entertainment channels
Reality TV shows
News
Others

17%

Entertainment channels
Reality TV shows
News
Others

35%

24%

50%
33%

18%
23%

How much do the celebrities and TV


programs and ads influence your buying
choice?
Girls

Boys

Not at all

Little

A lot

Not at all

Little

A lot

34%
53%
66%

47%

Have you ever regreted impulse buying?


Boys
Every time
Not at all

Sometimes

Girls
Every time
Not at all

Sometimes

24%

100%

76%

Do you agree with the notion that


obesity,eating disorder,increasing crime
rate in Moldova today derive from
consumerism?
Boys
Girls
Absolutely
Not at all

Maybe
I don't know

Absolutely
Not at all

Maybe
I don't know

24%

34%
66%

12%

64%

How important are popular brand


names to you ? Rate it from 1 to 5. 1the least important. 5 -the most
Girls
important.
Boys
1

12%

16%

5% 12%
24%

50%
34%

47%

Have you ever bought an item solely


because of the brand name?
Boys
No

Girls

Yes

No

Yes

35%
65%
100%

If someone had an expensive brand


name item, would you correlate it to
them being rich? Girls
Boys
Yes

No

Yes

34%

No

35%

66%
65%

Who has the most influence on your


shopping?
Boys
Friends
Family
Media
Others shoppers

Girls
Friends
Media

Family
Other shopers

17%
17% 17%
12%

66%

18%

53%

What indicator best describes a high


social status?
Boys
Amount of luxuries
Professional career choice
Educational Advantage
Influential figure in society
Other

Girls
Amount of luxuries
Professional career choice
Educational Advantage
Influential figure in society
Other

17%
6%
35%
24%
83%
35%

What I have says a lot about how well I


am doing in life.
Boys
Strongly agree
Agree
Disagree
Strongly disagree

Girls
Strongly agree
Disagree

Agree
Strongly disagree

6%
33%

17%

29%
65%

50%

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