Karina Winkler

Marketing
Writing Rhetoric

Employment History
Marketing Assistant
September 2015 to present, California State University Northridge University Advancement,
Northridge CA
Accomplishments: Conducted critical media buy research for the university and co-lead the Google
Adwords campaign with continual updates and research of analytics for the giving site. Also, partaking
in creative development for ad messaging.

Manage Google Adwords campaign

Conduct research and write reports for media buys and advertisements on various social media
platforms, print, and other online sources
Compile department metrics for email newsletters, social media platforms, and the school
webpage
Organize meetings, photoshoots, calendars, files, and presentations for various different projects

Collect and organize past and present ads through digital and tangible methods

Partake in creative processes such as, script editing, ad concept and messaging, as well as on
camera and voice over work for media and productions
Write survey and focus group questions

University Student Union Board of Directors

Facility and Commercial Services Chair
June 2014 to Dec 2015, University Student Union, Northridge CA
Accomplishments: Critical motions were passed to move forward the implementation of on-campus
new businesses, focused on student requests and needs, including the Shake Smart smoothie stand.
Organized and conducted meetings through Roberts Rules of Order

Reported progress to the University Student Union Board of Directors monthly

Acted as a liaison for public members to address the Board about questions or concern

English Intern
January 2015 to June 2015, California State University Northridge Alumni Association, Northridge CA
Accomplishments: Updated alumni profiles with current information for regular communications a
critical component to ongoing fundraising; created innovative marketing brochures.
Interviewed alumni to develop and produce four alumni profiles monthly

Transfered and maintained alumni profiles using the university WebOne and Drupple platform

Education
Expected graduation December 2015, California State University Northridge, Northridge CA
Major: Business Marketing

Minor: Writing Rhetoric

Deans List 2013 2014

GPA: 3.4

Other Experience

Extensive experience with mobile applications and social media platforms

Knowledge and Practice with both Word Press and Prezi

Proficiency in Microsoft Office Suite