Professional Documents
Culture Documents
Nature View
Nature View
Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution
Sales Growth
6
105
4
$1,200,000
3,500,000
$10,000
$522,095
($4,800,000)
$320,000
($6,300,000)
SKU to Supermarket
Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU
($64,284) 4% of sales
###
$1,607,095
Market Share
Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution
Sales Growth
4 SKU to Supermarket
64
4
$120,000
5,500,000
$10,000
$3,769,425
($480,000)
$160,000
($2,560,000)
Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU
Regions
($368,577) 4% of sales
$520,848
$9,214,425
Market Share
10.3% of 32oz yogurt sales nationally (last
Option 3 (Multipack)
Ad Plan
Sales
Free Cases (slotting) fee
Gross Profit
Less Ad Costs
Less Free Cases
Less Broker's Commissions
Profit Contribution
$3,317,073
Market Share
11.2% of natural foods channel (last year)
Foods Channel