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  • Billboard Magazine: Case Study

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    Billboard Magazine targets older teenagers and young adults aged 16 to 26 through minimalist cover designs that focus on music charts rather than celebrity gossip. Published weekly since 1894, it has a print circulation of 17,000 magazines per week but 15.2 million unique monthly visitors online, with a typical reader earning $96,000 digitally versus $212,000 for print. Females are the majority of its digital audience while males dominate print. Its main competitors are other music publications.

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    Billboard Magazine targets older teenagers and young adults aged 16 to 26 through minimalist cover designs that focus on music charts rather than celebrity gossip. Published weekly since 1894, it has a print circulation of 17,000 magazines per week but 15.2 million unique monthly visitors online, with a typical reader earning $96,000 digitally versus $212,000 for print. Females are the majority of its digital audience while males dominate print. Its main competitors are other music publications.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    87 views4 pages

    Billboard Magazine: Case Study

    Uploaded by

    api-275267689
    Billboard Magazine targets older teenagers and young adults aged 16 to 26 through minimalist cover designs that focus on music charts rather than celebrity gossip. Published weekly since 1894, it has a print circulation of 17,000 magazines per week but 15.2 million unique monthly visitors online, with a typical reader earning $96,000 digitally versus $212,000 for print. Females are the majority of its digital audience while males dominate print. Its main competitors are other music publications.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Billboard Magazine

    Case Study

    Target Audience

    The magazine is aimed at older teenagers to young adults (roughly 1626). This is shows through the cover page mainly: theres no preppy
    teen bands, and the colour scheme is minimal with not a lot of colour
    everywhere.

    It doesnt advertise news and gossip on celebrities lives; but the weekly
    music chart.

    Statistics

    Frequency: Weekly

    Founded: November 1894

    Circulation: 17,000 magazines per week

    Circulation: 15.2 million unique visitors per month

    Category

    Digital

    Print

    Average HHI

    $96K

    $212K

    Male

    43%

    77%

    Female

    57%

    23%

    Total Audience

    15.2 million

    115,000

    Main Competitors

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