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    Senior Social Programing

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    api-309336160
    Cyber Citizens is a partnership formed by three high school students to promote cyber security services for seniors. Their goal is to help prevent cyber attacks on seniors by providing protection of personal information and education on safe internet usage. Their target market is seniors worldwide, who they will promote to on social media. While their strong service aims to help a vulnerable group, their weakness is varying skill levels among the partners.

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    Senior Social Programing

    Uploaded by

    api-309336160
    6 views11 pages
    Cyber Citizens is a partnership formed by three high school students to promote cyber security services for seniors. Their goal is to help prevent cyber attacks on seniors by providing protection of personal information and education on safe internet usage. Their target market is seniors worldwide, who they will promote to on social media. While their strong service aims to help a vulnerable group, their weakness is varying skill levels among the partners.

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    senior social programing

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    Cyber Citizens is a partnership formed by three high school students to promote cyber security services for seniors. Their goal is to help prevent cyber attacks on seniors by providing protection of personal information and education on safe internet usage. Their target market is seniors worldwide, who they will promote to on social media. While their strong service aims to help a vulnerable group, their weakness is varying skill levels among the partners.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views11 pages

    Senior Social Programing

    Uploaded by

    api-309336160
    Cyber Citizens is a partnership formed by three high school students to promote cyber security services for seniors. Their goal is to help prevent cyber attacks on seniors by providing protection of personal information and education on safe internet usage. Their target market is seniors worldwide, who they will promote to on social media. While their strong service aims to help a vulnerable group, their weakness is varying skill levels among the partners.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 11

    Kamaiyah Williams, Antwon Hunter, Turahn

    Thompson
    Cyber Citizens
    sSouth Gwinnett High School

    SSP

    Table of

    Contents
    Marketing
    Summary
    3
    The
    Business
    ..4
    Business
    Overview
    ..4
    S.W.O.T
    analysis
    .4
    S.W.O.T activity
    sheet..5
    Products/services
    ..5
    Sales/marketing
    personnel.....................................................6

    The
    Market
    8
    Unique selling
    proposition.
    8
    Your
    customers/clients
    .8
    Your
    competitors
    .8
    Market
    research
    9
    Market
    targets
    9
    Environmental/industry
    analysis..10

    Marketing
    strategy
    10
    Advertising &
    sales.1
    1

    The
    finances
    .14
    Price
    14
    Expected
    sales
    14
    Marketing budget [year]
    15
    Monitoring/measurement
    activities.16
    Supporting
    documentation..1
    8

    Cyber Citizens
    Market Plan

    Cyber Citizens
    Business Structure: partnership
    Business location: South Gwinnett High School
    Date established: January
    Business owners: Kamaiyah Williams, Antwon
    Hunter, and Turahn Thompson
    Relevant owner experience:
    Products/services: We are promoting how to help &
    protect seniors from cyber-attacks.
    The Future
    Long term goals are to help and prevent cyberattacks on seniors all over.
    Target market: Seniors
    Marketing Strategy: Promoting on social networks
    such as Facebook and twitter also Instagram.

    The Business
    S.W.O.T ANALYSIS
    Strengths

    Weaknesses

    Our Strength is a great


    protection service.

    Our weakness is
    different skill levels.

    Opportunities

    Threats

    Opportunities we
    A threat is other
    have are providing an competition.
    advanced service for
    our seniors.

    4
    S.W.O.T Activity Sheet

    5
    Products/Services
    Product/ser
    vice

    Description

    Senior
    cyber
    protection

    Our service is to provide cyber


    protection for senior citizens.
    Seniors dont really know how
    to use the internet and they
    are vulnerable to hackers all
    over.

    Price

    Goals/objectives
    Our goals are to help and prevent cyber-attacks on
    seniors all over. We want to ensure seniors private
    information is protected at all times.

    Unique Selling Proposition


    We have an advanced cyber security system to
    protect seniors identity information.

    Your customer/clients
    Our customers are senior citizens all around the
    world.

    Customer demographics

    Competitor details
    compet Establis Value
    itor
    hed
    to
    date
    custo
    mers

    stren
    gths

    weakne
    sses

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