Professional Documents
Culture Documents
Marketingplan
Marketingplan
AmayaMiller
TripleA
2288EMainSt,Snellville,GA30078
TRIPLEA
MarketingPlan
Prepared:12216
TripleA
TABLEOFCONTENTS
MarketingPlanSummary.....3
TheBusiness.........3
TheFuture...
TheMarket..
TheBusiness..4
ProductandServices..5
Goals/Objectives.
UniqueSellingPosition..
CustomerDemographics...
CustomerDetails6
Advertising...7
SocialMediaStrategy.................................7
MarketingPlanSummary
Ourservice,TripleAServices,willhelppreteensbemoresafeontheinternet.Weplan
tohostevents,publishcatalogs,putoursocialmediaoutthereforpreteenstogettips
andmuchmore!
TheBusiness
Businessname:TripleA
Businessstructure:Partner
BusinessLocation:2288EMainSt,Snellville,GA30078
DateEstablished:1/22/16
Businessowners:AminaOlhaye,AmayaMiller
RelevantOwnerExperience:DECAhospitality&marketingcommittee.
Product/Service:Ourservice,TripleAServices,istohelppreteensbemoresafeand
secureontheinternet.
TheFuture
Goals/Objectives:Wehopetoachievetoteachmanypreteensaroundthecommunity
theimportanceofknowinghowseriouscybersecurityasanissueand,maybesoon,
globally.
TheMarket
Targetmarket:Preteens,theyareontheinternetmoreandaremoreexposedtoonline
threats.
MarketingStrategy:Wearebuildingawebsitethatisteachingandofferinghelpto
preteensthatwanttopreventanythinghappeningtotheirpersonalinformation.
TheBusiness
Strengths:Preteenshavethemostinternetactivity.Increaseusageofinternetactivity
Weaknesses:Gettingcustomerstoappreciateourservice.Establishingourbrand.
Opportunities:Expandingourbrand.Havingourownservicecenter.
Threats:Competition.Nooneneedingourservice.
Product&Services
Services:TripleAServices
Description:Weareacybersecurityservicethathelpspreteensbemoresafeonthe
internetandgivetipsonhowtopreventgettinganypersonalinformationstolen.
Price:N/A
Goals/Objectives:
Wearetryingtolaunchourwebsiteforpreteenstolearnhowtobemoresafeoverthe
internetandwearecreatingawebsite.
UniqueSellingPosition:
Ourbusinessisuniquefromthemarketbecausewewillbemoreinteractivewiththe
preteensthathaveourservice.Ourservicedifferentiatesfromothersinthemarket
becausewewillbeabletocontactourcustomersoverskype.
Yourcustomers/clients.
CustomerDemographics:
Wearetargetingpreteensfromtheageof10to12.Ontheinternet,theycanactfoolish
andcareless,postingthingstheydontmeanorshouldnt.Theyarecomingintomiddle
schoolandarealltryingtofitin.
CompetitorDetails
Competitor
Established ValuetoCustomers
Date
Strengths
Weakness
Lancope
2000
Wellestablished,fieldvalidatednetwork
coststructure
competitive
market
Toconstantlydelivertoour
customersanoverwhelming
advantageincybersecurity
defense
securitymonitoringsolution.
NetFlowcentricsolutionwithresponsetime
animportantindicatorofuserexperience.
Expandingbasisofdatainstrumentation
options.Intelligentperformancedataanalysis,
includingbehavioranomalydetectionand
adaptivedynamicthresholding.
high
profitabilityandrevenue
highgrowthrate
monetaryassistanceprovided
barriersofmarketentry
IntelSecurity
Group
1987
IntelSecuritysmissionisto
giveeveryonetheconfidenceto
liveandworksafelyand
securelyinthedigitalworld.
Onestrengthisthattheyare
experienced,theyvebeenaround
for29years.
Monetaryassistanceprovided
smallbusinessunits
highloanratesare
possible
brandportfolio
competitivemarket
investmentsin
researchand
development
futuredebtrating
coststructure
taxstructure
Advertising
Marketing
activity/milestone
PersonResponsible
Dateofexpected
completion
Publications,catalogs,and Amina
eventsatschoolstobuild
andexpandourbrand.
Cost($)
March1,2016toMay15,2016 Ourcatalogue
wouldcost$3to$8
dollarstomakeplus
theeventwewill
hostatschoolsand
withequipmentit
wouldaddupto
$100to$500
dollars.
SocialMediaStrategy
SocialMediaType
PersonResponsible
Dateofexpected
completion
Cost($)
Wewillexpandourbrand
byprintingpostersand
givingthemtoschools
anduseTVcommercials
togetthewordout.we
willalsobeusing
Instagramasoursocial
mediatool.
Amina
March1,2016toMay15,
2016.
August10,2016toMay15,
2017.
Approximatepaper
willcost$20to$50.
Toputourbrandon
TVitwillcost
$200
to$1,500