Presentation on case study

on coffee parlours in India

by
CHIDANANDA.N
About coffee in India

• India ranks 5th among the top 10 countries of the

world accounting for 3% of the total world coffee
production and exporting 80% of the total
produce.
• People in south india prefer coffee more then the
rest of india.
• People are spending more time out side there
home especially in coffee bars.
• In 2002 there were less than 2oo cafes in india
with sales of 10million $.by 2005 the no of cafes
was expected to grow to over 800with sales of
$47 million.
 Barista
• It was introduced in the year 2000
• Barista were looking for a place to hang around
comfortably.
• Their ambience is created in such a way that
people can simply chill out.
• it offered a typical Italian environment .
• It strategy was to open espresso bars,it targeted
institutional areas and segment.
• It was planning to enter international market
 Café Coffee Day

• It was introduced in the year 1996

• It has bright décor and I catching crockery items.
• It is the coolest hang out for college croud.
• I focused on southern market.
• Later on it opened 15 cafes in delhi, and 5 in
mumbai.
• It planed to increase no of out lets by 2004.
• It was planning to install 10000 vending machine
by 2007.
 Qwiky’s
• It was introduced in the year 1999
• It targeted young heart.
• It concentrated on fun & relaxation.
• It followed a policy of differential pricing list
on the real estate prices.
• It was located in strategic points frequently
visited by youth.
• It was planning to open 10 stores in
srilanka.
 Starbucks

• it is a global giant in liquid coffee retailing.

• Starbucks has conducted surveys and
feasibility studies so as to ascertain its
success.
• It planned a carpet bombing strategy.
• If starbucks enters enters india
competition is likely to increase.
Thank you