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D.O.NO.145/201314/NVBDCP/BCC/AMM(Pt.

1)
Date:25thMay,2015
DearAll(SPOs)36states
ThemonthofJuneisbeingobservedasAntiMalariaMonth(AMM)everyyear.AMMcampaign
is to bring about sustainable changes in the community towards knowledgeattitudepractice
regarding Malaria. To improve the situation, community participation is very important which
need to be intensified through proper Inter Personal Communication (IPC) and area & target
specific BCC plan. Distinctive efforts also to be made to reach the vulnerable communities in
hardtoreachareas.
NVBDCPhasbeenprovidingeffectivediagnostictools(BivalentRDT),betterantimalarialdrugs
(ACT/ACTL),improvedprotectivemeasurelikeLLINsandlogisticsupport(mobility,manpower
etc.) in high Malaria endemic states. During the AMM campaign, special attention should be
given in generating awareness and sensitizing the general masses and various stakeholders
aboutthefacilitiesbeingprovidedbyGovernmentatfreeofcost.
It is very important to bring multisectoral and multidisciplinary partnership with sectors like
Urban and Rural developments, Agriculture and Irrigation, Environment and Forestry,
Education, Panchayati Raj Institution and Tribal Welfare etc. Also, efforts should be made to
developtherelationshipwithCorporateSectortoinvolvethemintheMalariacontrolprogramme
underCorporateSocialResponsibility(CSR)scheme.
Continued support should be provided to sensitize and capacity building of front line Health
Worker i.e. ASHAs, AWWs, MPWs, member of VHSNC, NGOs so that they can pass on the
rightandcompleteinformationregardingmalariatothetargetCommunity.
AMMisanintegralpartoftheBCC/IECcomponenthence,expendituretowardsAMMactivities
shall be meet out of the funds released for BCC/IEC. A comprehensive report covering both
qualitative and quantative aspects of the campaign should be submitted after completion of
activitiescarriedoutduringAMM.
IhopetheAMM2015wouldbesuccessfullycarriedoutwithproperplanningandcoordinated
action,benefitingthecommunityandfacilitateinachievingNationalHealthPolicyGoal.
Withregards,
YoursSincerely,
Sd/
(Dr.A.C.Dhariwal)
ToSPOs36states
Copyto:
1.AllDHS
2.AllRegionalDirector
3.NodalOfficers,NVBDCP

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