How does your media

product represent particular

social groups?
Question 2

Genre

The genre of my magazine is Electronic, which is generally listened to by

mostly males and also females of the age 18-25. These are artists M.I.A,
Alina Baraz, Bjork and Calvin Harris which belong to this category

Target Audience

This is what my target audience would look like:

Model

The model used is Caucasian and young, so that she can relate to the
audience in terms of age. Young people are represented as energetic
and having a vivacious personalities whilst also being at the age in
which they have the freedom to experience fashion, therefore I had to
create a look that the audience would recognise. I chose a Caucasian
model as a higher percentage of Electronic artists are Caucasian. A
female model was used as most electronic listeners are male, therefore
would be drawn to the front cover of the magazine.

Model cont.

Hair and makeup

The model was wearing natural makeup, not over the top. The only noticeable
makeup was the dark contrasting red of the lips. Her hair is wavy and curly, which
makes her look intense and strong.

Costume

The model is in all black and is also wearing a cap with NY on it, a prominent
brand around young adults. She is quite casually dressed which fits with the genre
of the magazine and the target audience.

Props

I decided not to use any props as I felt that would add a clich effect to the
magazine and that it wouldnt fit with the genre. If I was to use a prop it would be
a pair of headphones. Other genres such as a rock magazine might use a prop
such as a guitar or speaker.

Colour Scheme
The main colours in my magazine is blue, white, and
black which formed the house style that continuously
ran through the front cover, contents page and double
page spread. The contrasting colours of black and
white are seen to be quite formal but standout well
together.
In my research I found out that blue is the most
popular colour, which portrays a relaxed and cool
environment. Pink is seen as a colour to represent
youth and love (not red which is more represented to
be about passion than love).