Are we all victims of propaganda?

7 styles of propaganda
#1 BANDWAGON
Everyone is doing it. #gocanucks
Whats the message?
Do you want to be left out?

7 styles of propaganda
#2 PLAIN FOLKS
The candidate or cause is associated with common
people.
e.g. Ms. Laursoo plays basketball with the team at lunch

After a morning speech to wealthy Democratic

supporters, Obama stops by McDonalds for a burger and
a photo-op.
Whats the message?

7 styles of propaganda
#3 TRANSFER / TESTIMONIAL
Association with famous or known
people to promote ideas. Also known
as appealing to ethos (credibility
through association).
Whats the message?

7 styles of propaganda
#4 FEAR
Presenting a dreaded circumstance usually followed by the
kind of behavior needed to avoid that horrible event.
Inducing fear is known as pathos (appealing to the audiences emotions).

You are in charge getting students to attend classes more

regularly.
How would you induce fear?

7 styles of propaganda
#5 LOGICAL FALLACIES
The premise may be accurate but the
conclusion is not.

Premise 1:
control.
Premise 2:
always
Conclusion:

Obama supports gun

Communist regimes have
supported gun control.
Obama is a Communist.

7 styles of propaganda
#6 GLITTERING GENERALITIES
Using buzzwords to stir up emotions in the audience.

family values
human rights
freedom
equality

An ad by a cigarette company states, dont let

them take your rights away!

7 styles of propaganda
#7 NAME CALLING
Associating your opponent with a negative
image supports your own image.
A politician refers to his environmentally
conscious opponent as a tree hugger.
What is the message?