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    M.Maulana Iskandar Zulkarnain
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    This document outlines advertising costs for various media including magazines, TV shows, and newspapers. It provides details on the cost per thousand for magazine advertising under different scenarios accounting for factors like circulation and pass-along rates. TV costs are listed as cost per ratings point for two shows. Newspaper costs include prices per page and line as well as calculations for milline rates across two publications.

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    This document outlines advertising costs for various media including magazines, TV shows, and newspapers. It provides details on the cost per thousand for magazine advertising under different scenarios accounting for factors like circulation and pass-along rates. TV costs are listed as cost per ratings point for two shows. Newspaper costs include prices per page and line as well as calculations for milline rates across two publications.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    9 views1 page

    Advertising Cost Planning

    Uploaded by

    M.Maulana Iskandar Zulkarnain
    This document outlines advertising costs for various media including magazines, TV shows, and newspapers. It provides details on the cost per thousand for magazine advertising under different scenarios accounting for factors like circulation and pass-along rates. TV costs are listed as cost per ratings point for two shows. Newspaper costs include prices per page and line as well as calculations for milline rates across two publications.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 1

    Advertising Costs Planning Worksheet

    A. Cost per thousand: Magazines


    Magazine 1
    Per page cost
    $0
    Circulation
    0
    Cost Per Thousand
    #DIV/0!

    Magazine 2
    $0
    0
    #DIV/0!

    C. TV ads: Cost per ratings point


    Show 1
    $0.00
    0
    0
    #DIV/0!

    Show 2
    $0.00
    0
    0
    #DIV/0!

    D. Milline rate comparison - Newspapers


    Newspaper 1
    Cost per page
    $0.00
    Cost per line
    $0.00
    Circulation
    0
    Milline rate
    #DIV/0!

    Newspaper 2
    $0.00
    $0.00
    0
    #DIV/0!

    Cost per spot ad


    Rating
    Reach (total persons)
    Cost Per Ratings Point

    B. Cost per thousand estimates refined: Magazines


    Scenario 1: Without pass-along rate
    Target market
    Magazine circulation
    Circulation to target market
    Cost per page
    Cost per thousand
    Cost per thousand for actual target market

    18-49
    4,500,000
    65%
    $135,000
    $30.00
    $46.15

    Scenario 2: With pass-along rate


    Target market
    Magazine circulation
    Cost per page
    Pass-along rate
    % of households for pass-along rate
    Cost per thousand (based on readers per copy)

    18-49
    4,500,000
    $135,000
    3
    33%
    $15.08

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