Nykia McKenzie

PHONE
EMAIL
LOCATION

Hard-working, dedicated student looking to apply

my education and experience to a career in
Marketing Communication.

EDUCATION

Winthrop University
B.S. in Integrated Marketing
Communication
December 2016
Coursework in Marketing, Public
Relations, Advertising and
Promotions Management.

803-504-8906
mckenzien2@winthrop.edu
Rock Hill, SC, USA

SKILLS
Sales
Brand development
MS Office
Exceptional writer
Constant Contact
Deadline-driven
Team management

INTERESTS

Strong verbal
communication

Public Relations

Attention to detail

Promotions

Social Media
Management

Brand Merchandising
Blogging
Cosmetics Industry

REFERENCES

Available upon request.

EXPERIENCE

York County Convention and

Visitors Bureau
Communications Intern
January 2016 - Present

Winthrop University
Publications

Advertising Manager, The Johnsonian

December 2015 - Present

Winthrop University
Publications
Advertising Representative, The
Johnsonian
August 2015 - December 2015

Manage mobile app Push Notifications and editorial

calendar.
Create media releases and website blog
development.
Research events and write articles for newsletter.
Assist with organization of speakers bureau for new
brand.
Interview, hire and lead a team of 5 ad
representatives.
Sell print and online ad space to companies.
Manage advertising account for student newspaper.
Contact local and national stakeholders.
Established an advertising operation for the Roddey
McMillian Record.
Obtained new accounts through cold calling,
visiting businesses, or scheduled appointment.
Customized presentations to tailor each business.
Sold over 6 advertisements in The Johnsonian
newspaper.