For immediate release

4th March 2010

PTARMIGAN ACADEMY SECURES FIRST CLIENT 

Ptarmigan Academy has been appointed to provide PR support for Leeds-based design
company Tag pac. The student agency, part of PR consultants Ptarmigan Bell Pottinger is
made-up of Leeds Metropolitan University BA (Hons) PR students, Adam Burns, Steph
Holloway, Lois Ackerley and Katherine Hesselby.

The academy will build awareness of Tag pac. through international trade and business
media communications under the guidance of Ptarmigan’s experienced PR consultants.  The
students will identify news stories, draft press materials and handle media relations.

Jonathan Milner, director at Tag pac. said: “We’re keen to support local talent, so when the
opportunity arose to work with the Ptarmigan Academy we jumped at the chance. We’re
really looking forward to working with the team to raise Tag pac’s profile.”

Nathan Lane, director at Ptarmigan Bell Pottinger said: “The quality of the Ptarmigan
Academy team shines through in their creativity and drive on the campaign they are
working on. We are grateful for Tag Pac’s support in recognising the opportunity of working
with the team and giving them real life work experience.”

 
Bell Pottinger parent company, Chime Communications plc is one of a number of companies
that is supporting an initiative by Business in the Community (BITC) to improve the work
experience their companies offer to more than half a million young people.

Brands who would like further information or are interested in working with the student
team should contact Marie O’Connor on 0113 237 2821.

-Ends-

Media contacts

Marie O’Connor on Tel: 0113 237 2826, Email: marie@ptarmiganpr.co.uk

Notes to editors

Ptarmigan Bell Pottinger

Ptarmigan Bell Pottinger is an award winning communications company providing consumer

and business to business public relations and sports marketing services. In March 2009, Bell
Pottinger North acquired parts of the business from Ptarmigan Consultants Ltd. Bell
Pottinger North is part of the Bell Pottinger Group, the UK's leading independent
communications consultancy.

For more information please visit www.ptarmiganpr.co.uk