E S S E N C E O F I R E L A N D

Graphics Standards Manual

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INTRODUCTION
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CONTENTS
1–2 Introduction
3–5 Logo
6–7 Type
7–9 Color
9–10 Photography
11–12 Identity System
12–13 Application System
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LOGO
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The Esc logo consists of one typographic part and a

graphic element, the ball. But they don’t have to be
always together.

The logo is given a masculine look with the boldness

of the letters, yet has rounded edges for a more
flexible feel.

Please note that the logo cannot be recreated with a

typeface, since it is uniquely drawn. Therefore. it
should only be reproduced from electronic files.
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UNINAPPROPRIATE USES

1 Do not distort logo. 2 Do not rotate logo. 3 Do not change the scale 4 Do not change the space
relationship. relationship.

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5 Do not set parts of logo 6 Do not set the logo in colors 7 Do not put logo on a hard– 8 Do not reproduce logo
in different colors. not specified in the palette. to–read background. using a different font.