Scribd Logo
Upload

Welcome to Scribd!

  • 361 views

    Red Bull Case Perceptual Map

    Uploaded by

    Mitali Dalal
    Red Bull is an energy drink that originated in Austria and Europe with mass appeal as a sports drink. While it has functional food properties, Red Bull has had little to no appeal as a mainstream food product in the UK market. The document appears to be mapping Red Bull's brand positioning and market reception across different geographic regions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Red Bull Case Perceptual Map

    Uploaded by

    Mitali Dalal
    361 views1 page
    Red Bull is an energy drink that originated in Austria and Europe with mass appeal as a sports drink. While it has functional food properties, Red Bull has had little to no appeal as a mainstream food product in the UK market. The document appears to be mapping Red Bull's brand positioning and market reception across different geographic regions.

    Original Description:

    perceptual map

    Copyright

    © © All Rights Reserved

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Red Bull is an energy drink that originated in Austria and Europe with mass appeal as a sports drink. While it has functional food properties, Red Bull has had little to no appeal as a mainstream food product in the UK market. The document appears to be mapping Red Bull's brand positioning and market reception across different geographic regions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    361 views1 page

    Red Bull Case Perceptual Map

    Uploaded by

    Mitali Dalal
    Red Bull is an energy drink that originated in Austria and Europe with mass appeal as a sports drink. While it has functional food properties, Red Bull has had little to no appeal as a mainstream food product in the UK market. The document appears to be mapping Red Bull's brand positioning and market reception across different geographic regions.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    Mass

    Appeal
    Red Bull
    Austria/Euro
    pe

    Functional
    Food

    Sports
    Drink

    Red Bull
    UK

    Little to No
    Appeal

    You might also like