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    Examples of Pathos, Logos and Ehtos in Advertising

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    rgsher6ed
    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

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    Examples of Pathos, Logos and Ehtos in Advertising

    Uploaded by

    rgsher6ed
    299 views4 pages
    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

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    Examples of Pathos, logos and ehtos in advertising

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    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    299 views4 pages

    Examples of Pathos, Logos and Ehtos in Advertising

    Uploaded by

    rgsher6ed
    Pathos appeals to emotion, logos uses logic and reason, and ethos establishes credibility. An advertisement may use pathos positively by showing happy customers, or negatively by showing fear of missing out. Ethos builds trust in a brand by highlighting credentials and expertise. Logos provides facts, statistics, or comparisons to rationally convince the audience of a product's quality or value.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Examples of pathos, logos

    and ethos in advertising

    Pathos

    Positive
    advertisement

    Negative
    advertisement

    Ethos

    Logos

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