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UPDATE
Expose. Educate. Empower.
PUBLICITY NEWS
Deloitte, the
second largest
human capital
consulting firm in the world, has pioneered a solution,
together with The Virtual Works, which engages
employees, and allows teams to objectively identify
and nominate colleagues deserving recognition and
appreciation. The Virtual Works configured an
innovative Enterprise 2.0 system to manage the
critical information sharing, communication and
interaction functions needed to virtualise a firm-wide
programme. The system calculates and assigns
points to nominated employees who have
authentically contributed to the plan, and
automatically distributes monthly 'points-earned'
statements to the individual staff members via cell
here for more.
phones and email. ClickLhere
Fleishman-Hillard
Cape Town is one of
only three South African PR
companies to be nominated
for a coveted European
SABRE Award in 2008. The company earned its
'Africa' nomination in the ‘Africa’ category for its crisis
communication support given to Canterbury
International South Africa, during the 2007 Rugby
World Cup. European SABREs attract more than
1 000 entries from over 20 countries throughout
Europe, the Middle East and Africa each year. The
winners of this year's awards will be announced in
Venice, Italy, on 22 May. ClickLhere
here for more.
HMC Seswa
C o r p o r a t e
Communications
has beefed up its
access to global practices for the communications
industry, by joining international network Global
Fluency, a worldwide communications services firm
with representation in over 50 countries. As a
member of Global Fluency, HMC Seswa is part of a
global coalition with a membership of over 3 000
independent technology marketing and public
relations firms, delivering strategic communications
services to clients worldwide. ClickLhere
here for more.
PR for Professionals is brought to you courtesy of
Laura Boon Communications. This guide will
help you develop a brochure for your company, to put
you way ahead of your competitors. As well as being
an asset to your company, a brochure is also an
external marketing tool. A brochure keeps current
customers up-to-date with changes, and targets and
influence potential new customers. Click Lhere
here for
more information about the booklet.
newsclip
itoring
managing media intelligently
Wednesday, 23 April 2008
Wwww.publicityupdate.co.za
According to Heidi
Warricker, MD of Biz
Events, “Exhibitions
are the single most
effective means to
achieve your marketing
a n d b u s i n e s s
objectives. They allow
you to get directly into
the faces, and then the hearts and minds, of your
interest group in an environment in which this
audience is captive, active, interested and receptive
to your message. Take our National Boat Show- here
is an audience of more than 30 000 people who are
specifically interested in boating, watersports, scuba
diving, fishing and the outdoor leisure lifestyle in
general. Now in its sixth year, the show attracts
repeat visitors year after year, who account for 60%
of all visitors.” ClickLhere
here for more.
NEW ACCOUNTS
Total Exposure has
been awarded the
publicity management for
Sony Pictures Television
International's (SPTI's)
two television networks
on the DStv bouquet, Sony Entertainment Television
(SET) and ANIMAX. SET and ANIMAX were launched
late last year. SET is a general entertainment channel,
mixing a variety of programming from blockbuster
films to popular series, while ANIMAX, offers viewers
the most popular and cutting-edge animé
programmes. ClickLherehere for more.
The Online Publications Agency (OPA) has
appointed Hayley Upson Communications as
its public relations consultancy.
EVENTS
SABC Education Baba Indaba
The SABC Education Baba Indaba,
South Africa's premier baby show is
the baby, toddler and parenting
exhibition, held annually in Durban,
P r e t o r i a , C a p e To w n a n d
Johannesburg. The first event of the year took place
from 18 to 20 April at the Durban Exhibition Centre,
and it is expected to be jam-packed with great
specials and entertainment. ClickLhere
here for more.
PEOPLE ON THE MOVE
HMC Seswa Corporate Communications has
announced the appointment of Gabrielle Butschi as
Production and Traffic Manager. ClickLhere
here for more.
1
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

EDITOR’S CLIP The Expo Guide, which was

given to each visitor,
Digital Life Expo 2008 contained an easy-to-
understand illustrated fold-
By Pat McClelland out, explaining what
wireless digital living
From 18 to 20 April, South Africa's first and only entails. As the average
consumer digital life exhibition, the Digital Life Expo, visitor, I felt the focus on
took place at the Sandton Convention Centre. integration was the
Organised by tech media house ITWeb, the expo component that made the
targeted “anyone and everyone wishing to raise their expo worthwhile. One
digital IQs”. needn't attend such an
event to merely test the
Sponsored by Telkom, the expo was a digital latest products and
showcase of the latest in digital living. Exhibitors technologies that are out there, as you can do this on
included top brands such as Telkom; HP; Vodacom; a simple visit to your nearest shopping mall. It
Sony; LG; Logitech; MTN; Asus; Microsoft; Kenwood; became quite clear to me that digital living is easy
BMW; Nintendo; ABSA; Virgin Mobile; Incredible living whether it is the home-automation system
Connection, and HTC; among others. New start-ups that regulates room temperature and lighting as you
like iFashion.co.za (South Africa's first online fashion arrive home from work; the wireless baby monitor to
portal); and some products I had never heard of, provide constant peace-of-mind; or perhaps most
including: Remotorail (remote control curtains); and pertinent to South Africa right now - a UPS solution to
Laserpod (a modern version of the Lava Lamp); also provide varying levels of off-grid power!
displayed their wares.
For more information about the expo, visit
The seven pavillions included Mobile & Personal www.digitallifeexpo.co.za.
Lwww.digitallifeexpo.co.za
Technology; Technology at Work; Digital Services;
Digital Content; Digital Life on the Go; Entertainment About ITWeb
and Gaming. There was something to appeal to
everyone. This was most apparent in the diverse Digital Life Expo is ITWeb's
crowd attracted by the expo, ranging from computer debut exhibition, and
geeks to children, gamers, teenagers, gadget-lovers, c o m p l e m e n t s I T We b ' s
and those who simply want to find out what living a activities in the digital lifestyle
digital lifestyle comprises. Not surprisingly, the most space, which include its monthly magazine, Digital
popular stands were those with gaming setups like Life, and its social media site, My Digital Life
Xbox, Playstation or Wii, to entertain children and (www.mydigitallife.co.za). ITWeb publishes diverse
Lwww.mydigitallife.co.za
older gamers alike. media titles and products that span across online,
print and events.
For the more serious visitor, free 45-minute
workshops were run daily, covering issues such as GET TO KNOW THE TEAM
photography; digital music; broadband; banking and
high-definition TV. EDITOR Daniel Munslow
DEPUTY EDITOR Pat McClelland
The Digital Life Expo aimed to not only display the EDITORIAL ASSISTANT Stefanie Jason
wide range of products available in South Africa, but EDITORIAL ASSISTANT Leigh Andrews
to also demonstrate how they can be integrated into MEDIA RESEARCHER Roane Booth
the home. The walk-through Digital Home, sponsored MARKETING MANAGER Vanessa Evans
by 'Do broadband, powered by Telkom' was a main Publicity Update is published by Newsclip.
attraction. It used a natural home environment
setting to contextualise the lifestyle technologies, Daniel is a member of the Public Relations Institute of
and make their incorporation and integration easier Southern Africa (PRISA), the Public Relations
to conceptualise for the public. The Digital Home Consultancy Chapter (PRCC) and the International
included a kitchen; living room; study; kid's Association of Business Communicators.
bedroom; teenage chill-out room; and garage. The
Digital Home, boasting beautiful interior design by GET IN TOUCH
Lynne Blumberg, included R250 000 worth of digital Want to make a contribution? Want to share your opinions
contents that one lucky visitor walked away with on and stories about the public relations industry? We want
to hear from you.
Sunday.
publicity@newsclip.co.za or call
You can email us atLpublicity@newsclip.co.za
ITWeb’s social media site, My Digital Life, also ran an us on (011) 288-6600.
interesting experiment during the course of the expo:
an attempt for the Guiness Book of Records, for 48 WE’RE ONLINE...
hours of continuous blogging. Visit Media Update -Wwww.mediaupdate.co.za
www.mydigitallife.co.za to read the blog, written by
Lwww.mydigitallife.co.za Publicity Update -Wwww.publicityupdate.co.za
Townboy. totallyMAd - Wwww.totallymad.co.za

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PUBLICITY UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE

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