COLOR

COMPANY IDENTITY SPOT COLORS LOGO SPOT COLOR

LIGHT SAGE RADISH RED (66%)

C 26 C 00
M 00 M 83
Y 26 Y 62
K 00 K 00
# BEE1C9 # FO5656
PANTONE 344 C PANTONE 185 C
USES: Owl, book textures & other USES: Logo box only. Not to be used
identity elements. ANYWHERE else.

GOLDENROD
C 20 SCENT PROFILE SPOT COLORS
M 10
Y 53
K 00 TAROCCO ORANGE (35%)
# D1D190 C 03
PANTONE 5855 C M 51
USES: Headers, book textures & Y 97
other identity elements. K 00
# EF9026
PANTONE 021 C
LINEN BEIGE
USES: Tarocco Orange & Lemon products only (text boxes
C 04 & headers.)
M 03
Y 13
K 00 ROSEMARY (40%)
# F2F0DD C 24
PANTONE 5807 C M 43
Y 04
USES: Background (paper, text boxes)
K 00
# BF98C0
PANTONE 5145 C
TEXT SPOT COLORS USES: Rosemary & fig products only (text boxes
& headers.)

SOFT SLATE
C 50
M 42
Y 50
K 09
# 828177
PANTONE 416 C
USES: Body text & Subheads.

2
LOGO
SIZES

STANDARD LOGO LABEL LOGO

1.2 in
3/8 in DOs & DON’Ts

DO apply to each product, identity piece &

web page.
1 1/2 in

DON’T use any other sized logo.

1 1/8 in

DON’T resize type relative to bounding box

or visa versa.
DON’T use Label logo on other pieces or
standard logo size on labels.

SPACING & ORIENTATION

STANDARD LABEL

DOs & DON’Ts

DO follow correct sizing depending of

BOTTOM OF COLOR BOX
piece.
1 in

Do keep logo on left side.

5/8 in

DON’T change logo orientation (never

BOTTOM OF PAGE BOTTOM OF LABEL
horizontal.)

3
TYPEFACE
DECORATIVE

aka posse
AKA POSSE

4
WHO ARE WE?

1
 hello!

COMPREHENSIVE STYLE GUIDE FOR ADALINE BRAND

PRODUCTS & LITERATURE.