BMZ-Canvas A4 Eng

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Group:



Business Model Zen


Generating Ideas!

Business!
Name


Canvas

Version:

Date:

What are candidate solutions for customer problem? Which ideas are in the top priorities? !

4!

Cooperator !
for Innovation

6!

Who should I work with to make the


Solution?!

What are the concrete actions to go to market and


test market hypothesis?!

/


Do & Test!
9!

Cooperator !
Who should I work with to enter the Market?!

Customer

2!

Who is my customer?!

What is my promise to customer?!

Mission

Problem

What is my customers unmet needs?!

Are the needs attractive enough to the market?!

3!

Market

What are the business opportunities according to business environments, customer needs, lifestyle, social
culture and technology that are changing?!

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What are my value propositions to the customer?!

Does it have unfair advantages over my competitors?!


1!

Exploring Opportunities!

Solution

for Market

Revenue

5!

Advantage

What is main revenue stream of my business?!

What is main cost structure of my business?!

Cost

Empathy

How can I evoke empathy from my customer?!

8!

Does my concept have emotional and cultural aspects?!

High Concept

What are the key metrics to test market hypothesis?!


If gap exists, what is the main cause of it? !
Do we need partial adjustment or big change?!

Learn & Pivot!

7!

10!

http://businessmodelzen.com


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