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  • Dimensions of Brand Personality (Jennifer Aaker, 1997)

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    The author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).

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    The author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    201 views11 pages

    Dimensions of Brand Personality (Jennifer Aaker, 1997)

    Uploaded by

    dkalmar
    The author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 11

    Research Paper No.

    1632
    Dimensions of Brand Personality

    Jennifer L. Aaker

    August 1997
    (Journal of Marketing Research, Vol. 34, No. 3 (August 1997), pp. 347-357)

    RESEARCH PAPER SERIES

    http://ssrn.com/abstract=945432

    Dimensions of brand personality


    Jennifer L Aaker
    JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global
    pg. 347

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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