21 Synectics Steps Cheat Sheet

In order to solve problems, we must be able to generate ideas. This is your

chance to be creative!

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Subtract What can I omit or take away from it?

Repeat How can I echo, restate or duplicate it?
Combine What else can I connect to it?
Add How can I expand or augment it?
Transfer How can it be relocated or dislocated?
Animate How can I mobilize it?
Empathize How can I relate to it?
Superimpose How can overlap or overlay to create a
new it?
Substitute What could I switch with or in it?
Change Scale How can I change the size?
Fragment How can I split it up?
Isolate How can I crop or focus it?
Distort How can I misshape it?
Contradict How can I use reversal to change it?
Disguise How can I hide or mask it into another frame
of reference?
Parody How can I make fun of it? i.e. comic, joke,
irony
Prevaricate How can I present this to be interpreted as
something else?
Metamorphose How can I change it? i.e., color, size,
foundation
Hybridize What would you get if you crossed this with
that?
Mythologize How can I transform this into an iconic
figure?
Fantasize What if this was supersized? What if
logistics was life or death?