CASS 2 Assignment 2015

1. Analytical Task (1,000 1,200 words) Compare two

advertisements for the same product or service across two
different media platforms.
2. Practical task: Present your ideas for advertising a single
product or service across two different media platforms.
Explain your pre-production work.
Audio-visual:
a ten frame storyboard for a television Advertisement
Print or web-based. A mock-up design for:
an advertisement for a magazine.

The release of a new advertisement will result in a media-wide campaign

with material generated across different forms such as Television,
Magazines, Radio, Newspapers and the Internet. These forms of media are
interdependent they support each other to promote the product being
sold. You will be expected to consider the relationship between different
forms and how the form itself influences the nature of the media text. The
key concepts of Representation and Institutions must be addressed.
TASK 1 prompts for discussion
What images of people, groups or places are represented?
What are the typical codes and conventions of the respective media
product?
What devices and techniques have been used to produce them?
How has the product been adapted to suit a particular platform?
How would the product appeal to its audience?
What audience might that be?
What images of people, groups or places are represented?
What different production processes have been required?
How have the texts (adverts) been financed, scheduled, produced and/or
distributed?
What are the typical codes and conventions of the respective
media product?
Online: Discuss Eyetrack III, layout etc and how it appeals to the audience
Print advert: layout, contents, advertising and how it appeals to the
audience
Whos the audience?
What devices and techniques have been used to produce them?
Online: interactivity and useability.
Magazine: airbrushing and how this affects issues of representation and
how does this affect the audience

 How has the product been adapted to suit a particular platform?

What can you do online that you cant do in print and vice versa? What
has been adapted? How does this appeal to each audience?