Key Message Articulation American Heart Association

American Heart Association is dedicated to fighting heart disease

and stroke

Fund innovative research

o More than $3.8 billion in research for heart disease and
stroke
Fight for stronger health policies
o Provide fact sheets on nutrition
Science of Sodium
Feeding mind and body
Banning Trans Fat in schools
Provide critical tools and information to save and improve lives
o Nations leader in CPR education and training
Worlds oldest and largest voluntary health organization

American Heart Association is committed to educating the public

Provide science based treatment guidelines

Leader in public health education and science
o Train more than 13 million people each year in CPR
bring heart health to a global level
o Participants from dozens of nations
Hold Scientific Sessions and International
Stroke Conference
o Known for debuting groundbreaking research
o Attract thousands of the worlds leading scientists and
clinicians each year
o Take key meetings and publish the content on our
website, various medical journals and e-mail
newsletters

JRN 551 Case Studies in PR/ Dr. Elina Erzikova

American Heart Association pledges to take action with national

trends that threaten a healthy lifestyle

10-year plan
o Improve cardiovascular health in the entire nation by 20
percent by 2020
Address concerns and educate people on obesity
and sedentary lifestyles
Obesity Prevention factsheets
An Ounce of Prevention
o Supported by 150 local offices nationwide
o 22.5 million volunteers nationwide
Cleaning the Air campaign
o Eliminate smoking pollution to the air
o Comprehensive smoke free air laws across the U.S.
o Comprehensive coverage of tobacco cessation services
in public and private health insurance

American Heart Association is devoted to helping the public find

affordable care

Provide support and guidance

o How to break down barriers for health insurance
Access to rural and community emergency devices
Access to online Comprehensive Stroke Center
Partnered with several hospitals
o Slogan: when hospitals go the extra mile, patients do
too

Kelly Forrester

JRN 551 Case Studies in PR/ Dr. Elina Erzikova

Kelly Forrester

Bridging
When questions are asked about

Bridging

1. Concerns about an increase in obesity

and poor diets
The average American diet
Attaining resources to educate the public
New fad diets (fasting, starvation, anorexia)
Growth in teenage drug use

2. Education and discoveries

access to workshops
CPR certifications
Educators leading workshops
treatments

JRN 551 Case Studies in PR/ Dr. Elina Erzikova

These key messages

1. American Heart Association pledges to take action with
national trends that threaten a healthy lifestyle
10-year plan
Improve cardiovascular health in the entire
nation by 20 percent by 2020
Address concerns and educate people on obesity
and sedentary lifestyles
Obesity Prevention factsheets
1. An Ounce of Prevention
Supported by 150 local offices nationwide
22.5 million volunteers nationwide
Cleaning the Air campaign
Eliminate smoking pollution to the air
Comprehensive smoke free air laws across the
U.S.
Comprehensive coverage of tobacco cessation
services in public and private health insurance
2. American Heart Association is committed to educating the
public
o Provide science based treatment guidelines
o Leader in public health education and science
Train more than 13 million people each year in
CPR
o bring heart health to a global level
Participants from dozens of nations
Hold Scientific Sessions and
International Stroke Conference
Known for debuting groundbreaking research

Kelly Forrester

When questions are asked about

Bridging

These key messages

3. What the American Heart Association does

Where the funds go
What the organization hopes to achieve
Volunteers

3. American Heart Association is dedicated to fighting heart

disease and stroke
o Fund innovative research
More than $3.8 billion in research for heart
disease and stroke
o Fight for stronger health policies
Provide fact sheets on nutrition
Science of Sodium
Feeding mind and body
Banning Trans Fat in schools
o Provide critical tools and information to save and
improve lives
Nations leader in CPR education and training
o Worlds oldest and largest voluntary health organization

4. Healthcare/seeking treatment
Where to go for American Heart
Association treatments
Support for health in surrounding
communities

4. American Heart Association is devoted to helping the

public find affordable care
o Provide support and guidance
How to break down barriers for health insurance
o Access to rural and community emergency devices
o Access to online Comprehensive Stroke Center
o Partnered with several hospitals
Slogan: when hospitals go the extra mile,
patients do too

JRN 551 Case Studies in PR/ Dr. Elina Erzikova

Kelly Forrester