Professional Documents
Culture Documents
MVNO
MVNO
resell to end-users.
resellers.
and can set its own pricing structures, subject to the rates
agreed with the MNO.
often a result of two factors1) To lower the barriers for market entry and
ultimately increase competition.
2) A strategic decision by an MNO looking to extend its
existing operations and target niche or undeserved
segments through a second or perhaps multiple
brands.
Segmentation-driven strategies:
Product-driven strategies :
Virgin-Tata Deal
Virgin Mobile is present in six countries the US,
expertise to the table and help Tata Tele train its call
centre staff. This is a better way to enter into the
growing Indian telecom market. There is no capex
burden and the exit option is also easier.
Controversy
The Cellular Operators Association of India pointed out
Advantages
This deal gives it a first-mover advantage. Whenever
Indian Challenge
Countries like India or China, where consumers are