Professional Documents
Culture Documents
Business Plan MVNO Project Final Presentation
Business Plan MVNO Project Final Presentation
Business Plan MVNO Project Final Presentation
Business Plan
Agenda
MVNO fundamentals
About MVNO
Wireless service delivery chain
MVNO Business models
Why MVNO
Indian market analysis
PEST
Porter five forces
Analyzing MVNO opportunity in India
Our MVNO business model
Our business strategy
MVNO opportunity framework
MVNO marketing strategy targeting, positioning
MVNO strategy implementation price, product, place
and promotion
Financial analysis
MVNO business risks
MVNO
FUNDAMENTALS
About MVNO
A MVNO is a type of mobile operator which offers
voice and data services without owning any part
of the network infrastructure.
MVNO typically "rent" both the access network
and the transport network - the mobile spectrum,
from traditional mobile network operators and
provide services under their own brand name.
user
MVNO
MNO
MNO
MVNE
MNO
MVNO
MVNO
MVNE
MNO
BRANDS
Why MVNO
Why MVNO
INDIAN MARKET
ANALYSIS
PEST
Porters 5 forces
Buyer Power: High
Buyers demanding greater
variety at lower prices.
ANALYZING MVNO
OPPORTUNITY IN
INDIA
MVNO
MNO
MNO
MVNE
MNO
MVNO
MVNO
MVNE
MNO
BRANDS
MVNO opportunity
framework
MVNO OFFER
Retailer MVNO
Simple prepaid
Focus on voice and SMS
Cable MVNO
3G centric MVNO
Music fans
Enterprise focussed
MVNO
Medium to large
enterprise
Corporate packages
Focus on enterprise
applications
Demographic
focussed MVNO
Focussing on unique
needs of demographic
VALUE
ADDITIONS
NO FRILLS
LOW
HIGH
PRICE
NO FRILLS
Easy to understand
MVNO Strategy
Implementation
Prepai
dVoice
Prepai
dData
Postpai
d Voice
Postpai
d Data
Existing Campus Pack subscribers can also opt for the new
tariff by doing a recharge of $1
SMS
MVNO Strategy
Implementation
PLACE
Initially the service is rolled out in two Indian
metros
Delhi Mobile customer base 12 millions
Mumbai Mobile customer base 13 millions
The channels we are going to use for distribution
will be:
Retail stores (Big Bazaar)
Small shops
Bank ATM
Self service through SMS recharging
MVNO Strategy
Implementation
PROMOTION
Promotion at places where youth shop such as
Shopping malls
Movies theater
School campuses
Imaginative, eye-catching advertising & PR
VOICE
DATA
(Per min)
(per Mb)
POSTPAID
0.0135$
0.03385$
PREPAID
0.0142$
0.03435$
M
LTV
AC
1 r i
- AC Acquisition cost 11.0$
- r Average retention rate 93%
- i Interest rate 8%
- M Margin customer generates in year 26.7$
- LTV = 167$
REGULATORY RISKS
Foreign direct investment in MVNO
Limits on MNO investing in MVNO
Tax structure on profits
MVNO Business
Opportunities
Future business opportunities
Fully functional MVNO in 5-10 years.
Provide differentiated mobile value added services
(m-VAS)
Future business opportunities Enterprise MVNO
THANK YOU
QUESTIONS?