The $30 Million Blueprint

Live Training with Ryan Deiss & Frank Kern(Fill in the blanks below & end up
with with awesome notes!)RYAN DEISS
Whats the #1 job of every marketer? The $30 million breakthrough allowed us to declare
independence from
_____________
&
________ ____________
.The $30 million breakthrough allowed us to win in multiple markets because this blueprint is
_________________
!Customer Value Optimization is also known as
_______ ______________ ____________________
.The
5 parts of funnel optimization:
1. 2. 3. 4.
5.
What is a
lead magnet
? A small chunk of value that solves a
____________
problem or a
_____________
market that is offered in exchange for an
______-___.
Why lead magnets?
Lead magnet titles matter
______________
% more than sales!Big Lesson: Speak to the desired
_______ ____________!
Final tip (on lead magnets): Sometimes less __________ is more!!What is a
tripwire
? An irresistible, super-low ticket offer that converts prospects into
___________
!Youve gotta nd their
______________
!Three examples Ryan uses for what can be used as a Tripwire:
____________
,a

________________
, or
____________ ________________
!
Core offer
:
The goal is not to optimize
______________ _________
, the goal is to optimize
________ ___________
!Big Tip #1:
_____________
is critical!Big Tip #2: Nothing converts like
______________
!Big Tip #3: Optimize your order forms making them
________________!
Prot Maximizers
: Types of prot maximizers:
1.
2.
3.
4.
5.
6.
7.
THE MAGIC QUESTION: Three words that doubled our business:
______ ______ ______
?The ultimate formula for crafting a winning prot maximizer is.....
___________
&
_______________
!
Return Path:
4 ways to increase buyer frequency:
1.
2.
3.

4.
Rung 3: