The document summarizes a social norms poster campaign at Libertyville High School (LHS) aimed at promoting awareness of student alcohol consumption statistics. The poster features a dancing mouse and states that 70% of LHS students choose to be alcohol-free. While initially confusing due to its tagline, the poster generated discussion about perceptions of student drinking. Some students questioned the accuracy of the 70% statistic, though most were familiar with the poster and its message.
The document summarizes a social norms poster campaign at Libertyville High School (LHS) aimed at promoting awareness of student alcohol consumption statistics. The poster features a dancing mouse and states that 70% of LHS students choose to be alcohol-free. While initially confusing due to its tagline, the poster generated discussion about perceptions of student drinking. Some students questioned the accuracy of the 70% statistic, though most were familiar with the poster and its message.
The document summarizes a social norms poster campaign at Libertyville High School (LHS) aimed at promoting awareness of student alcohol consumption statistics. The poster features a dancing mouse and states that 70% of LHS students choose to be alcohol-free. While initially confusing due to its tagline, the poster generated discussion about perceptions of student drinking. Some students questioned the accuracy of the 70% statistic, though most were familiar with the poster and its message.
The newest social norms poster, featuring a dancing mouse,
original one that was chosen, the statistics got more recognition has stirred up conversation about the meaning for weeks at LHS around the school the longer the poster is up. As conversation
The gray-and-pink poster captures attention with its on the design of the poster grew, eventually people started payoriginal tagline and picture of a mouse. The top of the poster ing attention to the statistic as well. reads Mice Be Like followed with the social norms statis People stopped and said Mice be like? What the hell tic: 70% of LHS students choose to be alcohol free. The gray does that mean? but then I asked them Did you read the rest of mouse, pointing towards the statistic, appears to be dancing, it? and they were like What? Hell no I didnt read the statisand is illustrated with its tic... Well, actually, yeah I long tail curving around did because I had to stop the statistic, highlighting and read Mice Be Like, the point of the poster. The so yeah I did read it! so poster hangs in most hallthats what intention was, ways and LHS classrooms, Mr. Kulikowski said. allowing for visibility
The new statistic between staff and students. gave a 7 percent drop of The poster and its design students who are alcocomes up in conversation hol-free at Libertyville. daily at LHS and discussion While Mr. Kulikowski has ranged from confusion could not give any definite to various theories. Accordanswer as to why the numing to Student Assistance ber might have dropped, Program (SAP) coordinator he suggested it may have Damian Kulikowski, that been due to the time that is exactly what the posters the alcohol and drug usage were meant to do. survey was administered. Photo by Hannah Boufford Two years ago,
The purpose of our social norms campaign The Mice be like poster, seen in both hallways and classrooms, promotes awareness of statistics we took that test in Febis to generate discussion ruary...before the dance, regarding student alcohol consumption. among our students and the February winter staff, specifically about the dance, and then it just so perception of alcohol use and what the data tells us about our happened that two years later, when we took it last year, we had students actual use, Mr. Kulikowski conveyed. it scheduled for after the dance, he commented. So that could
As for the design of the poster, its creation began at the be one answer, we really dont know. Lake County Health Department, according to Mr. Kulikowski.
The question used for the posters asks students how Through their grant with LHS, the departments staff creates many of them have used drugs or had alcohol in the last 30 around 12 possible posters for the school. Then, through randays, which could quite possibly be affected by the dance and domized focus groups, LHS students chose their favorites and its after-parties. However, the statistic still seems too high to voted for the ones they prefer. The high school then discards many students at Libertyville. six of the designs and keeps the others to post throughout the
I think thats too high, sophomore Beth Vogg school year. The Lake County Health Department makes poster answered when asked if the statistic was more accurate in her for other schools as well as LHS, including Vernon Hills, Lake opinion. 77 percent was definitely not right, [but] 70... I think Zurich, and Mundelein. still more people drink.
While the gray poster with pink writing is the only
Emma Garcia, also a sophomore at LHS, agreed with version known to most LHS students, the tagline was originally Vogg, adding that she thought the drop may have been from different when it was picked in a focus group. However, due people being more honest on the survey when it was adminto a reference to partying, it was changed by the Lake County istered. Though neither fully understood the poster, both were staff, per request of the LHS administration. Mr. Kulikowski extremely familiar with the poster in question and had paid declined to release the original tagline. attention to the statistics, accomplishing the main goal of the
Though the tagline Mice Be Like may not be the social norms campaign.
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