BHARTI

AIRTEL
(GSM MOBILE
SERVICES)

STRATEGIC MANAGEMENT

TYPES OF COMPETITION
Direct
Vodafone
Reliance, etc.

Indirect
Land line connection
Walkie Talkie

Broader

video conference
Face to face
Social network site

TYPES OF MARKET
Monopoly
A market structure characterized by a single seller, selling a unique
product in the market. In a monopoly market, the seller faces no
competition, as he is the sole seller of goods with no close substitute.
Example: Amul, fevicol
Duopoly
It is a specific type of oligopoly where only two producers exist in one
market. In reality, this definition is generally used where only two
firms have dominant control over a market. In the field of industrial
organization, it is the most commonly studied form of oligopoly due
to its simplicity.
Example: Visa and MasterCard (electronic payment)

TYPES OF MARKET
Triopoly

Triopoly is a rule or domination by three persons,

parties, or entities.
Examples: Honda v/s Hero v/s Bajaj.
Oligopoly

Anoligopolyis an economicmarketwhereby a small

number of companies or countries generate and
control the entire supply of a good or service.
Example:
Airtel, Vodafone India, Idea Cellular,
Reliance Communications, as well as Tata Teleservices.

MARKET DOMINANCE STRATEGY

Challenger
(Vodafone 18.19)

Leader (Airtel
22.53)

SOURCE TRAI ( REPORT 2014)

 Followers (Tata
docomo & reliance
13.05, )

Nischers (Bsnl)

SOURCE TRAI ( REPORT 2014)

DISRUPTIVE INNOVATION

Telegra
m
(1850)

Telepho
ne
(1876)

Walkie
Talkie
(1880)

Pager
(1950)

Mobile
(1973)

Smart
Phone
(1992)

PORTERS 5
Intensity of
competition
(High)
Threats of
substitution
(Low)

Threat of
new
entrance
(Low)
Power of
supplyer

Power of
buyers
(High)

(Low)

ENVIRONMENT
INTERNAL

(8Ms)
Men
Material
Money
Minutes
Markets
Machines
Methods
Minds
(Change
Management)

MICRO

(6 Cs)
Components
Corporate
Channel
Communicati
on
Customer
Competition
( Direct
Impact)

MACRO

(PESTND)
Political
Economic
Socio- cultural
Technological
Natural
Demographic
( Out of direct
control)

Thank you