Dewhurst Resume

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Annalise Dewhurst

SKILLS

PHONE
EMAIL
TWITTER

909.267.8896
amdewhurst@gmail.com
@ADewieee

Crafts engaging social media content specific to clients' needs and target audiences
Analyzes social media performance through Google Analytics, Pulsar and Raventools
Gathers daily clips and social mentions to inform public relations strategy
Consistently manages social media through Buffer and HootSuite
Compelling writer for various mediums including social media and print/online publications

EXPERIENCE

i.d.e.a.
Social Media Intern
January 2016-PRESENT

Creates monthly social media reports for politically-active and


tourism-based clients by analyzing their Twitter, Facebook and
Instagram accounts
Works with the public relations team to craft social media strategy
and copy specific to the clients' needs
Annotates YouTube videos for a politically-driven client, resulting in a
23 percent increase in reach compared to videos without closed
captions

The Daily Aztec


Digital Content Editor
May 2015-PRESENT

Drives 24 percent of visits to The Daily Aztec website by regularly


posting on the paper's social media channels, including Facebook,
Twitter and Instagram

+46 percent
total reach

+62 percent

+85 percent

page visits

people engaged

AFFILIATIONS AND ACKNOWLEDGEMENTS

Public Relations Student Society


of America
Media Editor
February 2015-PRESENT

Writes all content for the SDSU chapters website to


keep current and future members informed about
organizational goals and upcoming meetings

EDUCATION

San Diego State University


B.A. in journalism emphasis in public relations
Communication minor
Graduatiing May 2016

The Museum of Public


Relations
September 2015

Crafted a Facebook post with selected classmates


for The Museum of Public Relations, resulting in a
230 percent increase in engagement compared to
typical Museum of PR posts

REFERENCES
Kaye Sweetser, Ph.D., APR+M
San Diego State University
Associate Professor
(352) 222-4440

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