Idanan, Mark Eugene D.

BAMM-404

The Coca-Cola Company

Old web interface

web

New

interface

3. Listed changes

Cokes new website looks more like

a news portal than a corporate brochure.
It is a digital magazine that focuses on important topics, social causes and news
about The Coca-Cola Company.

 You will notice that the site is much more story-heavy, seeking to inform, educate,
and influence around newsnot sales or advertising.
Cokes website is a multi-colored now.
Cokes website is now easy to access. In just one click, we can now see their
history, innovation, products and the like.

4. If had to choose between old website and new design website of Coca-Cola
company. I rather chose new Coca-Colas website because it is now easy to access.
We can now see information about their products, history of their company and the like
in just one click. It also focuses on important topics to our environment, educate and
influence people. Coca-cola will teach us the importance of happiness once you visit
their website. In addition, if you think about your own companys web strategy, be sure
to consider how stories and news can help to bring your brand to life through its
website.