Evaluation externel fartors of Amazon

An external factor evaluation model is based upon the external audit

and evaluates key external factors that affect a firm and also
studies how wella firm responds to these factors. In our evaluation
ofAmazon we found the following factors that affect Amazons
business and profitability.Based on the weight assigned itcan be
concluded that the growth of internet users,the heavy weight, stiff
and the ever growingcompetition are perhaps the most important
factors in online retail industry, having a high affect on Amazons
business. A weighted score of 2.94(above average and midpoint
2.5) shows that the Amazon.con has been able to manipulate the
opportunities and have been able to counter threatsand is doing
rather well but its Business isnt still great. Amazon can still
manipulate the opportunities and counter the threats that it has
failed to do i.e. Amazon has not been able to work well with
theforeign exchange market and it has not been able to expand its
business activities in Asia.