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  • Crouching Tiger Taisuco

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    Daniel Suriawidjaja Siek
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    Daniel Suriawidjaja proposes a marketing plan for TAISUCO to expand its orchid flower business into Indonesia. The plan establishes a branch in Indonesia to take advantage of the country's large population and cultural traditions that involve giving flowers. It recommends locating production facilities in mountainous areas suitable for growing orchids and setting up flower shops, training programs, and promotional activities to achieve the objectives of gaining 25% market share and becoming a trusted brand in Indonesia and Southeast Asia supplier.

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    marketing plan

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    Daniel Suriawidjaja proposes a marketing plan for TAISUCO to expand its orchid flower business into Indonesia. The plan establishes a branch in Indonesia to take advantage of the country's large population and cultural traditions that involve giving flowers. It recommends locating production facilities in mountainous areas suitable for growing orchids and setting up flower shops, training programs, and promotional activities to achieve the objectives of gaining 25% market share and becoming a trusted brand in Indonesia and Southeast Asia supplier.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views7 pages

    Crouching Tiger Taisuco

    Uploaded by

    Daniel Suriawidjaja Siek
    Daniel Suriawidjaja proposes a marketing plan for TAISUCO to expand its orchid flower business into Indonesia. The plan establishes a branch in Indonesia to take advantage of the country's large population and cultural traditions that involve giving flowers. It recommends locating production facilities in mountainous areas suitable for growing orchids and setting up flower shops, training programs, and promotional activities to achieve the objectives of gaining 25% market share and becoming a trusted brand in Indonesia and Southeast Asia supplier.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 7

    TAISUCO

    MARKETING PLAN

    indonesia
    Proposed By:

    Daniel
    Suriawidjaja

    TAISUCO
    PRODUCT

    ORCHID FLOWER

    the
    MARKET
    conditions

    Indonesia
    Demography
    %
    71

    %
    29

    Potentialhighsales,males
    wouldgiveflowerto
    femaleasagift.

    Populations

    253,609,643(July2014est.)

    Potentialconditions
    Mother'sday
    Valentine'sday
    Marriages
    Courting

    Potential

    Market Analyis

    Strength
    Mass production.
    Competitive price

    Weakness
    Production only in
    several seasons
    (cannot be controlled).
    Transport cost.
    Product durability

    Opportunities
    High population in
    Indonesia
    Trend of flower as
    marriages, proposal,
    valentine's day, and
    mother's day

    Threats
    Local flower shop.
    Fluctuate trend in
    Indonesia
    Production cannot be
    placed in Indonesia,
    need of shipment from
    Taiwan.

    CONSIDER
    due to Indonesia's climate, air conditioned room must be placed,
    therefore cost of the orchid can be high. Therefore TAISUCO need to
    consider mountain area to place branch in Indonesia.

    THE strategy

    create shops

    start date

    12

    JAN

    500
    thousands
    USD
    create flower shop
    for direct customer
    purchase

    15
    deal with EO
    deal with event
    organizer for the
    usage of flower for
    marriage or other
    event.

    1,500 USD
    training

    1 million USD

    provide training
    and workshop for
    the new branch to
    open.

    create branch
    create branch in
    the designated
    area.

    2,000 USD

    the development

    analyze mountain
    area

    TAISUCO BRANCH

    provide analyst to
    analyze
    mountainous area
    in Indonesia.

    in INDONESIA

    the PROMOTION
    start date

    pinterest

    product showcase

    instagram
    facebook

    SIGN ME UP!
    provide competitive price to
    Event Organizer (EO).
    Held flower event for promotion.
    provide sales in the big city in
    Indonesia such as: Surabaya,
    Jakarta, Bandung, Bogor, etc.

    TAISUCO

    objective

    BUILDING BRANCH IN INDONESIA

    hold 25% marketshare of


    Indonesian flower

    Be a trusted
    brand
    for Indonesian
    people

    trusted
    BRANDS
    Supplier

    South East Asia Country

    Export the product


    to the
    SEA Market.

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