UNIT_29

MUSIC VIDEO
PRODUCTION
Jurgen psaila
Class : C

All is full of love

Artist : Bjrk
Album : Homogenic
Album Release : 1997
Music video single release : 1999

Directed
by
Chris Cunningham

Bjrk
Bjork is an Icelandic singer-songwriter and
musician .
Music genre : Electronic , Avant garde ,
Experimental , alternative dance and
artpop.
Bjork sold between 20 and 40 millions
records worldwide , while she has also won
various awards, such as ; Brit awards , MTV
Music video awards , Uk music video
awards ,MOJO awards and Iceland music
awards .Besides she was nominated for
Grammy , Academy and Golden globe
awards

Chris Cunningham
Cunningham is a British director who produced
such unusual and strange music videos for
electronic and ambient acts like Aphex twin ,
Squarepusher and Autechre.

He worked for over a year with the director

Stanley Kubrick known for his movies the
Shining , A clockwork orange , A space odyssey
and much more.Also he specialised in the robot
child character of the movie A.I Artificial
intelligence , directed by Steven Spielberg.

Timeline
Development
Presentation

Production

Development
After the release of the music video ''Come to Daddy'' by Aphex twin ,lot of people
suggested to Bjork to request Chris Cunningham to produce a music video for her track ''All
is full of love'' the closing track of the homogenic album.
During the pre production of the music video, Bjork desired that Chris Cunningham capture
the atmosphere '' When the sun comes out after a thunderstorm '' as to keep with the
theme of her album homogenic that was inspired from the Icelandic mythology.
Homogenic album was a new style for bjork ,track which is tributed to her native country
Iceland.In the same album a track called ''Pluto'' stands for death and destructions
whereas ''All is full of love'' stands for a new beginning that is based about Icelandic
mythology , Ragnarok , were various natural disaster happens and the world explodes ,
thereafter , the sun comes up and everything will start all over again.

Development
Homogenic was produced and recorded in Malaga , in 1996 , were Bjork at that time was
living in the mountains for six months .
The track All is full of love was inspired from how she was going through a rough time during
the winter , and suddenly after a while, she was walking in the mountains were she felt that
everything is getting better and that love is everywhere.

''Love is not just about two persons but everywhere around you
even if you are not getting love from a person ''

Lyrics
You'll be given love
You'll be taken care of
You'll be given love
You have to trust it
Maybe not from the sources
You have poured yours
Maybe not from the directions
You are staring at
Twist your head around
It's all around you
All is full of love
All around you

The lyrics starts with a promise of protection and caretaking

Development

After Bjork sent the lyrics to Chris Cunningham, he loved the track and welcomed to do
her music video as it was something that he really wanted to do.

Cunningham associated the track with sex upon hearing it, but was difficult for him to
come up with an idea that is suitable for broadcast.

Bjork explained that she wanted to describe some sort of heaven and a new beginning.

Something that is white and frozen that when love happens it melts .Something erotic.

Treatment

Production

Production

The robots were designed from Chris Cunningham and built by Paul Catling who sculpted the
masks of Aphex twin Windowlicker.

Afters various treatments that Chris Cunningham came up with, he combined all the elements
and created something surreal ,Industrial Robots.

Most of the work was done in the post production as one of Chris Cunningham strengths are to
work with CGI .

During the production the set and props were shot still , and after the robot was replaced with
Bjork as to frame her movements and engaging them with the robot in the post production.

Presentation

''It's a combination of several fetishes: industrial

robotics, female anatomy, and fluorescent light in that
order. It was perfect, I got to play around with the two
things I was into as a teenager: robots and porn.''

Chris Cunningham

The 4 Ws
Who : Electronic music artists , fans and film artists.
What :

Showing that love is everywhere , and in life you do not have to give up because
after you go through some difficult moments , everything will come to normal . Believe in love and
keep in mind that love is not just between two persons but everywhere around you. You have to
trust it. Creating Intimacy.Portraying two robots falling in love.

Where : Broadcast , Social media and modern art museums.

Why : Inspiring ,Innovative, Creative and portraying love into another level .

WHY ROBOTS?
Chris Cunningham always have been obsessed with
engineering and industrial robotics since he was a
kid, it was something that Cunningham was waiting
for a long time to do.

Marketing and exposure

Music video released on Dvd single , Cd single
and also Box set. (1999)
Broadcasted on MTV , Vh1 etc..
Displayed in the museum of modern art in New
York and many other art exhibitions.

Released also on VHS

Social media and radio.
Hits compilations

The b side mix was released after the

whole album because they wanted to
make sure that there will be no
marketing schedule, and will be more
like a mini film rather than a music
video.

All is full of love

Style : Science fiction

Structure : Anti realist

Narrative : Climax
Conventions

Dark environment with cables and bright light.

Bright light from the background to give more importance to

the subject.

Mechanical arms.

As the music fades the beat becomes more dominant.

Camera work
Camera shots : Close up , Wide shots ,
Extreme close up , Medium shots , Low
angle and high shots, over the shoulder ,

Camera movements : Tilt , panning , Dolly

in and dolly out.
Editing : Fast cuts , Jump cuts.

Interpretations
In certain music videos people find it difficult to follow the story and the whole
point of the video, for instance in this music video, why are there robots but
not humans ?

What this video is trying to say by showing us robots and not humans ?
It is all about the style and genre of the music that is being portrayed.
To my way of thinking and see things,personally I see this music video very
effective and well structured ,the way of how the director Chris Cunningham
visualised and thought well, he came up with an ideal narrative that combines
all the elements of how Bjork was seeing and describing things when she
wrote the lyrics

''All is full of love '' .

References
All Is Full of Love - Wikipedia, the free encyclopedia. 2016.

Bjork - Homogenic (album review 3) | Sputnikmusic. 2016.

All Is Full Of Love - bjork.fr. 2016.
Homogenic - Bjrk | Songs, Reviews, Credits | AllMusic. 2016
Bjork, 'All Is Full of Love' | The 30 All-TIME Best Music Videos | TIME.com. 2016
Chris Cunningham - IMDb. 2016. Chris Cunningham IMDb

Chris Cunningham - Wikipedia, the free encyclopedia. 2016.