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By Charlotta Lagerdahl, Caroline Dahl and Venus Chan

greaterchina@mslgroup.com +86 21 51699311


+86 10 8573 0688

201112
Copyright MSL China


225
20-32

201079
2020
1

201050%2

4
200 20 12


The International Business AwardsThe Holmes
Report,

80
708090

22
3,000

400083

www.mslgroup.com http://blog.mslgroup.com

Twitter

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YouTube

| 2

Daily Candy

201110

Shopstyle.comStyle.comiPhone

Photo from Dave Samuel on Flickr

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25

25

25
23
23

25

25

2010

32

28

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30

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It's all about the Experience

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32

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2011Burberry

YOOX2011

YOOX
24
YOOX

""

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22

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Segmentation

500-3000
50-300

10000- 5000-30000
1000 500-3000

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13

25

2-3

Dolce &
Gabbana (D&G)
(P&G)
D&G

16,0001,850

Chanel

2011ChanelChanel

2
Coco
Chanel
400
Chanel

ChanelChanel

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30


15

28

32

24

26

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Fendi

2007Fendi
Karl Lagerfeld

1,500T
1,000

Kate Bosworth

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P1

A Small World

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'
' 29

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2011

2012

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Photos from Dave Samuel on Flickr

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