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    Search Engine Marketing in India

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    saurabh151
    1. The document discusses search engine marketing (SEM) in India, including an overview of SEM, research methodology used in a study of SEM in India, research findings on search behaviors and SEM spending in India, and conclusions about the current state and future potential of SEM in India. 2. Key findings from the research include that Google is the most used search engine in India, search results often match what users search for, and annual SEM spending in India is highest for the education sector. 3. In conclusion, SEM is still introductory in India but expected to grow as internet penetration increases, and SEM provides an effective low-cost way for advertisers to reach customers in India

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    Search Engine Marketing in India

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    saurabh151
    98 views14 pages
    1. The document discusses search engine marketing (SEM) in India, including an overview of SEM, research methodology used in a study of SEM in India, research findings on search behaviors and SEM spending in India, and conclusions about the current state and future potential of SEM in India. 2. Key findings from the research include that Google is the most used search engine in India, search results often match what users search for, and annual SEM spending in India is highest for the education sector. 3. In conclusion, SEM is still introductory in India but expected to grow as internet penetration increases, and SEM provides an effective low-cost way for advertisers to reach customers in India

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    ppt covers the scenario of search engine marketing in india

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    1. The document discusses search engine marketing (SEM) in India, including an overview of SEM, research methodology used in a study of SEM in India, research findings on search behaviors and SEM spending in India, and conclusions about the current state and future potential of SEM in India. 2. Key findings from the research include that Google is the most used search engine in India, search results often match what users search for, and annual SEM spending in India is highest for the education sector. 3. In conclusion, SEM is still introductory in India but expected to grow as internet penetration increases, and SEM provides an effective low-cost way for advertisers to reach customers in India

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    98 views14 pages

    Search Engine Marketing in India

    Uploaded by

    saurabh151
    1. The document discusses search engine marketing (SEM) in India, including an overview of SEM, research methodology used in a study of SEM in India, research findings on search behaviors and SEM spending in India, and conclusions about the current state and future potential of SEM in India. 2. Key findings from the research include that Google is the most used search engine in India, search results often match what users search for, and annual SEM spending in India is highest for the education sector. 3. In conclusion, SEM is still introductory in India but expected to grow as internet penetration increases, and SEM provides an effective low-cost way for advertisers to reach customers in India

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    of 14

    Search Engine Marketing In India

    Prepared By:
    Saurabh Suman
    JKBS083119
    Finding key informaton from
    gigantic WWW is similar to
    find a needle lost in haystick.

    For this purpose we use


    magnet that would quickly
    and automatically find the
    needle for us.

    In case of WWW magnet is


    search engine.
    Search Engine Marketing

    • Search engine marketing, or SEM, is a form of


    Internet marketing that seeks to promote
    websites by increasing their visibility in search
    engine result pages (SERPs).

    • Research begins with the search.


    Search Engine Marketing

    Natural or Organic Google places your Ad(Paid


    Listing(From SEO work) or PPC results)
    Research Methodology

    • Objective:

    1. Process of SEM.
    2. To find the condition of SEM in India.
    3. Benefit & problem both for
    Customers & marketers in India.

    • Method: Primary & Secondary


    research.

    • Random sampling was done & the


    sample size was 80.
    Research Findings
    1. Purpose Of Search:
    2. Most Used Search Engine:

    Others

    Rediff

    Indiatimes

    Most used search engine


    MSN

    Yahoo

    Google

    0% 20% 40% 60% 80%


    Search results always matched the information searched

    60%

    50%

    40%

    30%
    Search results always matched
    the information searched
    20%

    10%

    0%
    Agree Disagree Neither agree nor
    disagree
    Search Engine Marketers In India

    Est. annualized spend, in Rs. crores


    How many times you click an Ad while
    searching an information

    70
    60
    50
    40
    30
    20
    10
    0
    Clicked Ignored Un
    noticed
    Education Sector:

    Estimatedannualised spend in Rs.

    Others

    Training Course

    Estimated annualised spend in


    Engineering Rs.

    Management

    0 40,000,000 80,000,000
    Conclusion
    • In India SEM is still at it’s introductory stage.

    • With increase in internet penetration in India the market for SEM


    is expected to grow in future.

    • It’s more of a PULL strategy rather than PUSH.

    • It reduces “reach & frequency wastage”.

    • Advertisements are moving from pre- defined to real time &


    hence a huge market lies ahead for SEM.

    • India is emerging as SEM outsourcing hub.

    • Effective way of reaching to your customer in less time & at low


    cost.

    • Need to educate the customers about SEM.

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