Managerial Economics Project

Topic: Gillette

Founded in
1901 by
king c
Gillette ,
Gillette
copany is a
supplier of
various
products

On October
2005,
procter and
gamble
finalised
their
merger
with
Gillette

The Gillette
company
assests
were
incorporate
d as global
Gillette

On October
2007,
Gillette
global was
dissolved &
incorporate
d in P&Gs
two main
divisions.

Gillette
research
and
developme
nt
department
s are still in
operation
in Boston
under p&g

GILLETTE : THE BEST A MAN

CAN GET

GILLETTE: OVERVIEW
PRODUCT TYPE

SAFETY RAZOR BLADE

OWNER

PROCTER & GAMBLE

COUNTRY

BOSTON,UNITED STATES

INTRODUCED

1991

MARKETS

WORLDWIDE

PREVIOUS OWNERS

THE GILLETTE COMPANY

BOARD OF DIRECTORS OF GILLETTE

Herbert H, Jacobi
( honorary expresident of GermanAmerican federation)

Michael Gifford
(Appointed To Board of
Directors in 1999)

Alfred m. Zenien
(chairman and CEO
of the company)

Edward f. DeGraam
(vice chairman of the
board)

Dennis Hightower

Directors of Gillette India Ltd.

Al Rajwani
(current Managing
director of the
company)

Gurucharan Das
(chairman of the
board)

Bansi S. Mehta
(member of audit
committee of the
board)

Sonali Dhawan
(Non-executive
director)

C.R. Dua
(ExecutiveDirector)

Pramod Aggarwal
(Director of the
Company)

PROMOTION
SPONSORSHIP OF SPORTS EVENT
ATHELETES ARE SPONSORED BY THE COMPANY

GLOBAL STRATEGIES
CORPORATE OBJECTIVES
GLOBAL MARKET

FUTURE GILLETE STRATEGIES

HIGH BRANDING/QUALITY- PREMIUM PRICE
MAINTAIN/PROMOTE STRONG BRAND LOYALTY
REDUCTION IN PRODUCTION UNIT COST
GROW RAZOR SYSTEM SEGMENT

Net Sales of The Company

Net Sales (Rs in Crores)
2000
1800
1600
1400
1200
1000
800
600
400
200
0

Net Sales (Rs in

Crores)

2010 2011 2012 2013 2014

Source: Dion Global Solutins Limited

Statement of Profit and Loss for the year ended

June 30, 2014