BJMP5023 Operations and Technology

Management A-152

Individual Assignment #2
Semester A-152 Feb-Jun 2016

Due on 26/27th March 2016

(10% of final marks)

Please answer the following three questions. Your report should not
exceed 5 pages, printed on both sides, including cover; Cambria 12 font,
1.5 spacing. Cover page should include, in order: assignment title
Individual Assignment # 2; course code and name; semester, and
students name & ID.
Do not bind your report just staple at the top left corner.
Please insert your student # in the HEADER, on all pages and cover
Font 20 Bold flushed to right corner.
Question #1

(4 marks)

Briefly explain five major competitive priorities of a Business Organisation;

give one example of each?
Question #2

(4 marks)

Competition in Asia's budget-airline market is heating up as rival carriers

raise more money and launch services to take on Malaysia's AirAsia Bhd.,
the undisputed heavyweight of low-cost flying in the region.
What is AirAsias competitive strategy and how does it affect its
Operations?
Question #3

(2 marks)

A manufacturer of washing machine has a 60% percent customer

retention rate. Their accounting department estimates the gross margin
as 40 percent. Customers purchase the washing machine every four years
at an average cost of RM1, 000. Determine the average value of a loyal
customer.

BJMP5023 Operations and Technology

Management A-152
VLC (Value of a Loyal Customer) = P*CM*RF*BLC
(P=price, RF=repurchase frequency, CM=contributing margin, BLC= buyer
life cycle)