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  • Compaartive Study of Lakme Vs Revlon

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    Meenal Joshi
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    Revlon is a global personal care brand focused on women's products. It is known for quality and innovation from the US. Some strengths include being the first international color cosmetics brand worldwide and endorsements from popular artists. However, weaknesses include limited market share due to competition and brand penetration mostly in cities. Opportunities exist in non-traditional promotions and collaborations to expand reach in India. Threats include local competitors and changing customer preferences. Main competitors are Garnier, Avon, Lakme and other personal care brands.

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    comparative study of lakme vs revlon

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    compaartive study of lakme vs revlon

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    Revlon is a global personal care brand focused on women's products. It is known for quality and innovation from the US. Some strengths include being the first international color cosmetics brand worldwide and endorsements from popular artists. However, weaknesses include limited market share due to competition and brand penetration mostly in cities. Opportunities exist in non-traditional promotions and collaborations to expand reach in India. Threats include local competitors and changing customer preferences. Main competitors are Garnier, Avon, Lakme and other personal care brands.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    341 views2 pages

    Compaartive Study of Lakme Vs Revlon

    Uploaded by

    Meenal Joshi
    Revlon is a global personal care brand focused on women's products. It is known for quality and innovation from the US. Some strengths include being the first international color cosmetics brand worldwide and endorsements from popular artists. However, weaknesses include limited market share due to competition and brand penetration mostly in cities. Opportunities exist in non-traditional promotions and collaborations to expand reach in India. Threats include local competitors and changing customer preferences. Main competitors are Garnier, Avon, Lakme and other personal care brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Revlon SWOT Analysis, USP & Competitors

    SWOT Analysis of Revlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

    Revlon
    Parent Company

    Revlon

    Category

    Personal Care

    Sector

    FMCG

    Tagline/ Slogan

    Beyond Natural; Irresistibly Attractive

    USP

    Quality personal care


    STP

    Segment

    Personal care products for women

    Target Group

    Women who want quality personal care and style

    Positioning

    As a quality personal care product which brings the innovation of USA to In


    SWOT Analysis

    Strengths

    1. First international color cosmetics brand to be launched worldwide


    2. Formed a collaboration with many firms which helped expand in India
    3. Endorsed by popular artists in USA
    4. Good quality products
    5. A global brand name with association with many international celebrities
    6. Has a workforce of over 7000 employees

    Weaknesses

    1. Many players in the market restrict market share


    2. Brand penetration is mostly in the cities

    Opportunities

    1. Non-traditional promotional activities


    2. Collaborate for the networking based model in India which might help in
    reach in India

    Threats

    1. Lots of local competitors


    2. Changing preferences of customers
    Competition

    Competitors

    1. Garnier
    2. Avon
    3. Lakme
    4. Revlon

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