Title of Program: Health Education and Promotion Program for Decreasing Texting and Driving

Goals

Health Concern

Long term (s)

1. To reduce texting while driving among adults in Lynchburg, Virginia
Short term (s)
1. To increase knowledge about the risk factors of texting while driving
2. To change attitudes toward texting while driving
3. To increase knowledge in ways one can avoid texting and driving

The prevalence of
distracted driving,
specifically, texting and
driving among all drivers
causing many automobile
accidents, road injuries
and deaths

Program Objectives
1.
2.
3.
4.

By May 7, 2016, 50% of adults in Lynchburg will download an app to track their texting while driving usage
Host simulator events on April 30, May 6, and May 7, 2016, with 55% of adults from Lynchburg in attendance
By May 7, 2016, 60% of program participants will sign a pledge to stop texting while driving
By April 10, 2016, 800 posters advertising the simulator events will be up in businesses, churches and around the city and
ads on television and radio stations and in local newspapers will promote the event
5. By May 8, 2016, 75% of the program participants will have an increased perceived severity of texting and driving and
susceptibility to injury or death
6. By May 7, 2016, 80% of program participants will realize and accept that they could harm others through their actions
when driving
7. By May 30, 2016, 40% of program participants will be using the texting while driving app every time they drive

Target Population
Adults in Lynchburg

Implementation Modalities
Inputs
1. Staff and volunteers will
be LU students studying
Health Promotion
2. The simulator event will
last 4 hours and I will
take on individual 30-40
minutes to go through all
of the activities
3. $3,000 from the
university ILLUMINATE
grant
4. Data from CDC about
texting and driving
5. Videos at the events
about texting and driving
6. The Stimulator
7. Educational equipment
8. In partnership with the
ILLUMINATE grant
trustees and police dept.
9. Posters

1.

2.

3.
4.
5.

6.
7.

Activities
Host a Stimulator event
where people will learn
the dangers of texting
while driving
Develop a promotional
poster and put them up
in businesses, churches
and communities
Show apps that can be
downloaded to stop
texting while driving
Choose effective videos
to show at the event
Participating in press
release in some of the
small areas in
Lynchburg.
Write up an
advertisement for local
newspapers
Train students

Outcomes
Mid Term
1. Participants have

Outputs
1. 55% of Lynchburg
adults will attend the
simulator event

Short Term
1. Changed attitudes
towards texting and
driving

2. 3 simulator events will

be held on different
days

2. Increased knowledge in
available texting and
driving apps

3. 50% of adults at the

events will download
the app
4. 800 informational
posters will be
produced
5. 150 students will be
trained

downloaded a texting and

driving app and use it
regularly

3. Increased knowledge
about the risk factors of
texting and driving
4. Increased motivation to
change driving habits

2. Participants have signed

the pledge to not text and
drive
3. Participants have set rules
for themselves when driving
to make sure they do not text
and drive

Long Term
Adults develop safer driving habits and decide to never text
and drive; hence, creating safer roads for all drivers in
Lynchburg as they pass on their knowledge to other people