Brand

Management
GROUP MEMBERS:
NIKHIL. S
P K A RA N J A I N
RA J E S H K U M A R M E E N A
RA K E S H B E H E RA

Group
3

Class
Assignment 02
Brands went
wrong

SHUBHABH
S U DA R SH A N KU M A R D E Y

Country:
China
Bing sounds
likedisease
in Chinese.
Luckily, this
isnt really a
problem,
because no
one uses Bing
anyway.

Country:
Spain

Lumia means
prostitute in
Spanish. Which
as a contributor
gives Nokias
slogan
Connecting
people a whole
new meaning.

Country:
Germany
Puffs tissues didnt
go down well in
Germany, where
puff is a slang
word for a brothel!!

Country:
Germany
When Vicks first
introduced its cough
drops in the German
market, they were
chagrined to learn that
the German
pronunciation of v is f
which in Germany is the
guttural equivalent of
sexual penetration.

Country:
France

Colgate
introduced a
toothpaste in
France called
Cue, the name of
a notorious porno
magazine.