Professional Documents
Culture Documents
Fair Trade Presentation Slides
Fair Trade Presentation Slides
Fair Trade Presentation Slides
Beneficial or Bogus?
Fairtrade
Fairtrade Mark
FLOCERT
History
History
Goals:
Fairtrade Organization
Vision
They believe
that people, businesses and civil society institutions in the developed world are
supportive of trading in this way
Mission
Fairtrade Organization
Tasks
Fairtrade Organizations
Members of the international Fairtrade system meet once a year at the General
Assembly
The Board of the international Fairtrade system is elected by the General Assembly
Bibliography
http://www.businessdictionary.com/definition/fair-trade.html
http://www.fairtrade.net/what-is-fairtrade.html
History
1989: constitution for International
Federation of Alternative Trade (IFAT)
approved by Alternative Trade
Organizations (ATOs) to provide a more
formal policy-making body
1995: Code of Practice and Strategic Plan
are adopted
1995: IFAT name officially changed to WFTO
to reflect breadth and impact
Mission
to enable producers to improve their
livelihoods and communities through Fair
Trade
Practices
Focus on the interests of producers in all
policies, governance, structures, and
decision making.
http://wfto.com/news/wfto-welcomes-three-new-guaranteed-members-f
airmail-trade-aid-importers-and-kiboko-leisure-wear
http://wfto.com/news/workshop-speakers-13th-wfto-biennial-confere
nce
History
1997: Fairtrade Labelling Organizations International
(FLO) launches to harmonize standards/certification
2002: Fairtrade International launches the
international FAIRTRADE Certification Mark
2004: splits into two distinct organizations; FI sets
standards and provides support for producers while
FLOCERT inspects/certifies producers and audits
traders
Mission
to connect disadvantaged producers and consumers,
promote fairer trading conditions and empower
producers to combat poverty, strengthen their
position and take more control over their lives
Unlocking the Power
of the Many
Practices
Coordinate fair trade labeling and set standards at an
international level.
Support producers in gaining Fairtrade certification
and developing market opportunities.
Organize global Fairtrade strategy and advocate for
trade justice in international debates.
http://www.fairtrade.net/single-view+M5ea9277333
a.html
http://www.fairtrade.net/single-view+M5496614651
0.html
History
Roots from yearly conferences dating back to the
1970s for individual alternative trade
organizations.
Formally incorporated in 1994 as the North
American Alternative Trade Organization (NAATO).
Mission
to support farmers and artisans in developing
countries through the practice of fair trade
Great Products.
Tremendous Impact.
Practices
Enforce adopted Code of Practice to determine
membership eligibility and stimulate the growth
of fully committed fair trade organizations.
Offer advance payment to farmers and artisans to
allow them to purchase raw materials without
taking out high-interest loans.
Focus on forming long-term relations with
farmers and artisans.
http://www.delmartimes.net/news/2015/apr/16/leakey-collection-fair-trade-federation/
http://www.leakeycollection.com/
FTF 9: Nine Principles of Fair Trade embodied by the Fair Trade Federation
1.
2.
3.
Build Capacity
4.
5.
6.
7.
8.
9.
http://www.fairtradeprinciples.org/
History
Founded in 1989 by the Christian Entrepreneurs Social Union (USEC) to support the sales of
Chilean craftsmen and food producers
Certified by World Fair Trade Organization in 1995
Opened two fair trade stores in Santiago
As a result, nearly 30 countries trade in Chilean handicraft today and over 400 people have
received support
Mission
to promote fair trade and high quality craftwork and food products from Chile, ensuring
practices to preserve dignity for economically disadvantaged producers through education,
support and connections that will increase their income and living conditions
Practices
Integration of four activities: development, promotion, export, and technical assistance
Works as a bridge between small/medium sized producers and retailers in international and
local markets
Provides training programs to enhance the management and production skills of producers
Offers workshops in which designers and producers collaborate on product design
Co-organized the seminar Los Desafos del Comercio Justo y las Empresas
Sociales en Chile with the Centro de Reflexin y Accin Social (CREAS) in
order to attract small producers and educate them on the benefits and
support available through the Fair Trade movement.
http://www.uahurtado.cl/noticias-universitarias/2012/03/comercio-justo-y-r
se-es-tema-central-en-encuentro-organizado-por-la-uah
/
Hosts a Fair Trade blog where employees and artisans can share their
experiences working with Comparte.
http://www.compartesano.com/
Bibliography
http://wfto.com
http://wfto.com/news/wfto-welcomes-three-new-guaranteed-members-fairmail-trade-aid-importer
s-and-kiboko-leisure-wear
http://wfto.com/news/workshop-speakers-13th-wfto-biennial-conference
http://www.fairtrade.net
http://www.fairtrade.net/single-view+M5ea9277333a.html
http://www.fairtrade.net/single-view+M54966146510.html
http://www.fairtradefederation.org
http://www.delmartimes.net/news/2015/apr/16/leakey-collection-fair-trade-federation/
http://www.fairtradeprinciples.org /
http://www.comparte.cl
http://www.uahurtado.cl/noticias-universitarias/2012/03/comercio-justo-y-rse-es-tema-central-en
-encuentro-organizado-por-la-uah
/
http://www.compartesano.com/
Pros of the
Fairtrade
Movement
Higher
Consumer preferences
When asked whether they would pay a little more for free trade brands...
Microfinance
Community Support
Sustainability
A Synergistic Approach
Bibliography
http://www.fairtrade.net/benefits-of-fairtrade.html
http://www.ssireview.org/blog/entry/fair_trade_a_model_for_sustainable_d
evelopment
http://
www.fairtrade.net/fileadmin/user_upload/content/2009/resources/2010-12-31_
flo-sustainability-position-paper.pdf
Cons of the
Fairtrade
Movement
424
overall
Breaches in Standards
A.
Child Labor
B.
(Mainstreaming)
As demand for fair trade increases, farmers face lack of labor resources.
Starbucks brews fair trade coffee but was brought to court for tip-sharing
allegations
Marketing Tactic
Production restrictions
Not the case for some of the most marginalized and disadvantaged regions
Pricing Mechanism
Price floor
Protects growers
Higher wages
Sustainable practices
Transfer of Value
1 5%
of every dollar
stays in the
producing
country
Most profits are used to
cover Fair Trade
administrative operations
75 + %
B.
Fair trade guarantees price level >> sell them lower quality beans
Stakeholders
Face extreme price and quality competition from developed nations exports
Solutions
Bibliography
http://www.washingtonpost.com/business/fair-trade-products-turn-profits
-creating-problems-for-a-movement/2011/12/27/gIQAYy31SP_story.html
http://freakonomics.com/2010/06/30/fair-trade-and-the-food-movement/
http://www.bloomberg.com/news/articles/2011-12-15/victoria-s-secret-reve
aled-in-child-picking-burkina-faso-cotton
http://www.huffingtonpost.com/bruce-wydick/10-reasons-fair-trade-coffe
e-doesnt-work_b_5651663.html
http://www.theguardian.com/environment/green-living-blog/2011/feb/28/c
offee-chains-ethical
http://www.oecd.org/tad/agricultural-policies/46838106.pdf
http://www.economist.com/news/business-books-quarterly/21606248-easing
-consciences-good-thing-or-bad
http://www.griffithsspeaker.com/Fairtrade/Ethical%20Objections%20to%20
Fairtrade%20web.pdf