Domestic Violence Campaign

Goal
Raise awareness about:
Domestic violence
Gun ownership
Title 18

Objectives
Objective 1: Increase public awareness of Title 18 within the
first six months of the campaign.
Objective 2: Increase enforcement of Title 18 over the next
year.
Objective 3: Encourage the legal system to inform the
perpetrators prior to being released about Title 18.
Objective 4: Educate the perpetrators families about Title 18.

Audience Call To Action

GENERAL PUBLIC
Raise awareness to speak up and support those affected by domestic violence
LEGAL SYSTEM
Follow up with perpetrators and enforce Title 18

Audience Call To Action

INFLUENCERS
To use their position to raise general awareness and work with victims
Encourage them to be even a greater resource
VICTIMS
Empower; making a safer community IS possible
Call or visit the website to report illegal possessions

One conviction of domestic violence ends the right to bear arms,

period.

Inspired by Title 18
Tagline: One conviction of domestic violence ends the
right to bear arms, period.
Purpose: to raise awareness to the general public
Shorthand:

Influencers
Demographics:
Female
Age: 47
Average Salary: $47,000/year
Northeast Ohio
Job Location: Court Houses
Education: Masters degree

Kathy Mayer
Director at Domestic Violence and Child Advocacy
Center

Role:
Works hands on with victims of domestic violence and
provides support for children in domestic violence
environments.

Goals and Challenges:

Goals:

Provide help to those in domestic abuse situations, be

an advocate for domestic abuse laws
Challenges:

Money, lack of supplies, lack of public knowledge

about laws

Values & Fears:

Value:

Family, home, children

Fear:

Imperfection, the inability to save people from abusive

situations, lack of control

Victims
Demographics:
Female
Age: 25
Northeast Ohio
Part time job
High School Diploma and working
towards associate degree
Role:
Part-time employee and parttime college student
She wants to escape her given
situation and find a new life.
Katie
Wife and Student

Fear:
She fears her abuser and is worried for
her future.

Goals:
She has seen domestic violence firsthand and does not want to be a victim
again
Challenges:
She is full of hurt but does not know
where to find help.

15 Second Spot

Billboard

Next Steps
Promotional

Launch Social Media Sites

Launch Website
Schedule Title 18 Tour
Disarm/One & Done Promotional Items
Disarm Domestic Violence Newsletter for Ohio

Questions?