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  • Pestle Analysis Nestle Australia

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    Aniket Maingi
    744 views2 pages
    The document outlines various political, economic, social, technological, legal and environmental factors affecting Nestle's business. Politically, it notes changing food regulations and emerging market risks. Economically, it discusses inflation, consumer budgets, and rising material costs. Socially, it mentions shifting consumer attitudes toward health, lifestyle changes, and cultural adaptation needs. Technologically, it highlights the rise of social media, innovation, and e-commerce. Legally, it references evolving regulations and adherence to global standards. Environmentally, it cites demands for corporate social responsibility and packaging concerns.

    Original Description:

    Nestle and Nescafe Pestel Analysis

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    The document outlines various political, economic, social, technological, legal and environmental factors affecting Nestle's business. Politically, it notes changing food regulations and emerging market risks. Economically, it discusses inflation, consumer budgets, and rising material costs. Socially, it mentions shifting consumer attitudes toward health, lifestyle changes, and cultural adaptation needs. Technologically, it highlights the rise of social media, innovation, and e-commerce. Legally, it references evolving regulations and adherence to global standards. Environmentally, it cites demands for corporate social responsibility and packaging concerns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    744 views2 pages

    Pestle Analysis Nestle Australia

    Uploaded by

    Aniket Maingi
    The document outlines various political, economic, social, technological, legal and environmental factors affecting Nestle's business. Politically, it notes changing food regulations and emerging market risks. Economically, it discusses inflation, consumer budgets, and rising material costs. Socially, it mentions shifting consumer attitudes toward health, lifestyle changes, and cultural adaptation needs. Technologically, it highlights the rise of social media, innovation, and e-commerce. Legally, it references evolving regulations and adherence to global standards. Environmentally, it cites demands for corporate social responsibility and packaging concerns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Political

    1.

    Changingregulationsurroundingfoodstandardsandmarketingactions.

    2.

    Governmentstabilityinnewemergingeconomiesquestionofriskaspartofthe
    internationalisationprocess(Kumaretal,2013,p.205).

    3.

    Changingglobalregulationsstandardisedpracticeyetadaptationtodifferentpoliticalforces
    (DeMooij,2013,p.61).

    Economic
    1.

    Awarenessandknowledgeofchanginginflation,economicgrowthratesandincomelevels.

    2.

    Changingconsumerbudgets,riseofthecostconsciousconsumer.

    3.

    Risingpriceofrawmaterialgoodsinrelationtotheneedtosourcefromsustainablesuppliers
    (Kumaretal,2013,p.205).

    Social
    1.

    Changingconsumerattitudesmovetowardshealthierproductsinlinewithgovernment
    initiatives(Newmanetal,2014,p.15)supportingbalanceddietsandthedangersofsugar.

    2.

    Changinglifestylereturnbacktohomecookingandthepromotionoffamilytimeinaworld
    ofconvenience.

    3.

    Theneedtoadapttodifferentculturalsettingsi.e.language,religiousbeliefsandfamily
    settings.

    4.

    Understandingofconsumerbehaviouriscrucialtoensuringapersonalapproachtomarketing.

    5.

    Consumersviewingthefirmasanagencyforpowerinthewiderexternalenvironment
    (Eisenhardtetal,2010:1263).

    Technological
    1.

    Riseofsocialmedia,consumersinteractingwithfirmsandbeingabletodosoacrossarange
    ofplatforms.

    2.

    Innovationfuelledbytechnologicaldevelopments.

    3.

    Ecommerceasaplatformfordevelopment(Linetal,2014,p.3).

    Legal
    1.Changingnatureofregulation.
    2.Needtoadheretoglobalregulationsandchangesacrossdifferentinternationalmarkets(Schafferet
    al,2014,p.12).
    Environmental
    1.

    Increasedattentiondirectedtowardscorporatesocialresponsibility(ServaesandTamayo,
    2013,p.1045).

    2.

    Environmentalconcernsfromconsumersincludingconcernsoverpackaging/recycling
    (Dubois,2012,p.36).

    Read more: http://www.ukessays.com/essays/marketing/swot-and-pestel-analysis-ofnestle-marketing-essay.php#ixzz3j4XefBhQ

    Khamis, S 2009, '"It Only Takes a Jiffy to Make": Nestl, Australia and the Convenience
    of Instant Coffee', Food, Culture and Society: An International Journal of Multidisciplinary
    Research, vol. 12, no. 2, pp. 217-233.

    Reference
    Khamis, S 2009, '"It Only Takes a Jiffy to Make": Nestl, Australia and the Convenience
    of Instant Coffee', Food, Culture and Society: An International Journal of Multidisciplinary
    Research, vol. 12, no. 2, pp. 217-233.
    De Mooij (2013) Global marketing and advertising: understanding cultural paradoxes.
    London: SAGE publications
    Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic
    management journal, vol. 21(10-11), pp.1105-1121

    Nestle Australia Ltd - Retail . 2015. Nestle Australia Ltd - Retail .


    [ONLINE] Available at: http://www.ibisworld.com.au/car/default.aspx?
    entid=807. [Accessed 30 August 2015].

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