Professional Documents
Culture Documents
Make The BCG Matrix
Make The BCG Matrix
Follow the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at
How to Use Video
www.The BCG Matrix.com
Or email: geoff@thebcgmatrix.com
Simply type over the grey cells below to quickly and easily create the BCG Matrix
Step 1 Enter the Title of Your BCG Matrix
Step 2 Enter the Products to be Mapped
Up to a maximum of 25 brands/products, please type over the examples
below.
Important Tip: Do NOT enter two different products
with EXACTLY the same numbers.
Vary the numbers slightly to clearly show them.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Step 5
Civil Works
Mechanical Works
Radio, Telecommunications and Instrumentation
Reparation/maintenance/renovation of buildings
9 = Very high
7 = High
5= Average
3 = Low
1 = Very low
Step 4
Note: You may use any value in the 1-9 scale, e.g. 6.5
Note: The higher the number, the larger the market share or
growth rate or circle size in the matrix.
RELATIVE MARKET SHARE
MARKET GROWTH RATE
7
3
6
5
3
6
8
5
Note: If
CIRCL
When finished entering your data above, simply copy the BCG Matrix below and paste it into your document.
STARS
To maintain the
mtrix whe
QUESTION MARKS
2
3
4
Growth
Rate
LOW
HIGH
CASH COWS
DOGS
LOW
ya
Change the circle sizes
Note: Circle sizes represent revenue size
our document.
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5