COMPANY STRATEGIC ANALYSIS

COVER PAGE

BAHÇEŞEHİR UNIVERSITY
SOCIAL SCIENCES INSTITUTE
BUS 5103 STRATEGIC MANAGEMENT COURSE
COMPANY STRATEGIC ANALYSIS

COMPANY ANALYZED

STUDENT NAME

STUDENT NUMBER

DELIVERY DATE

Write you answers under each title. You can expand the space as much as you wish.

CONTENTS

Student Name & Last name: Murat Erdem

School Number: 842761

Company Name: Toyota Motor Corporation

Year of Establishment: The company was established in 1937 by Kiichiro Toyoda.

Scope of Activities
Toyota’s main activities are are automobile and motorcycle production. The company
has also non-automobile activities about housing,finance,information technology
systems, marine and biotechnology.

Brand names
Toyota Motor Corporation’s main brand is Toyota. Toyota is a well known brand all
over the world and has a high market share. The other well known brands of
company are Lexus, Hino and Daihatsu.
Mission Statement
The mission of the Toyota Motors Corporation is to make maximum long-term profits
for its stockholders and be a good corporate citizen

Vision Statement
To become the most successful and respected car company in each market around
the world by offerring customers the best purchasing and ownership experience.

Factors in the General Environment

Which concrete current and future general environmental (political-legal-economic-
sociocultural-technological, etc) conditions are likely to affect the activities? Su an
amerkida cikan Toyota krizinden bahset, priustan bahset

Factors in the Immediate Environment

1. Power of the competitors

2. Power of the new entrants
3. Power of the buyers
4. Power of the suppliers
5. Power of the substitute products
6. Power of the Government

Social Responsibility Initiatives

Since its foundation, the philosophy of Toyota has been to “be of service to society” and
“contribute to society through the manufacture of automobiles.”. Toyota company has
projects about “Global Warming Prevention Initiative”, “Sustainable Plant Activites”,
“Automobile Recycling” and “ Environmental Conversation Initiatives”. With “Global
Warming Prevention Initiative”, Toyota considers responses to help prevent global warming
to be a priority management issue and is implementing measures to reduce CO2 emissions by
restricting energy consumption in all areas of business activities, and in all stages of vehicle
development and design, production, logistics and sales. With “Sustainable Plant Activities”,
The company consider the concept of a plant that fully utilizes natural resources, while
existing in harmony with the natural environment. “ Environmental Conversation Initiatives”
project includes Toyota Forests, Toyota Institute of Sustainable Living. The future plans of
Toyota is announced with “Global Vision 2020” project. This project can be summarized as:
The environment surrounding the automotive industry is undergoing drastic changes, with
economic development accelerating in a number of regions throughout the world and
environmental and energy-related issues having an impact on a global scale. Amid these
changes Toyota endeavors to remain a useful member of the global and local communities
and toward this end has formulated its "Global Vision 2020," which provides a future vision
for Toyota's place in the world.

Ethical Standing
Do they have an ethical statement? How do they approach ethical issues?

Effects of Technology
The technology level in Toyota manufacturing system’s is the leading technology in
automobile sector. Toyota listed as the third most innovative company in
2009(businessweek) and prove the high level of technology. Lean manufacture
system, JIT(Just in Time) production and the most respectable car of Toyota, Linus,
are the most important technological advantages of Toyota. The firm philosophy,
kaizen, is also gives clues about the importance of technology for Toyota company.
Kaizen refers to a philosophy or practices that focus upon continuous improvement of
processes in manufacturing, engineering, supporting business processes, and
management. Kaizen aims to achieve continuous improvement in a company and all
employees involved in this progress. Toyota is the most known company that has a
huge success with kaizen system.

Competitive Advantages

1. Competitive advantages?
2. Are competitive advantages sustainable? Enduring? Imitable?
Sirketteki anlayistan , cost azaltmasindan uretim sisteminden musteri ile bagi iyi
kurdugundan bahset

Ways of achieving competitive advantage

Kuruluş hangi üstünlük sağlama yollarını izlemiştir?

1. Cost Leadership?
2. Product Differentiation?
3. Focus?
4. Quick Response?
5. Internal Research and Development?
6. Concentric diversification?(bulamadim)
7. Unrelated diversification?
8. Vertical integration?
9. Horizontal Integration?(bulamadim)
10. Flexibility?

Innovations
The production systems of Toyota is the pioneer in manufacturing processes. The
lean manufacturing system, JIT and kaizen philosophy contributes Toyota to take the
third place in the most innovative companies list. The lean manufacturing(devami
word dosyasinda)

Certification
Any certification in ISO 9000, ISO 14000, ISO 22000, ISO 10001, OHSAS 18000?

Alliances
What type of strategic cooperation is used historically and currently?
1. Strategic Alliances
2. Acquisitions
3. Mergers
4. Joint ventures
5. License Agreements
 6. Management Agreements
7. Franchising Activities
8. Others

Management & Organizational Strategies

1. Any changes in organizational structure? Delayering, etc.

2. Any Business Process Reengineering and process improvements?
3. Focus efforts on which core competencies?
4. Any productivity increases? In which areas?
5. Any radical changes in inputs? Which?
6. Any opportunitism enacted (other than fraud)?
7. Any changes in basic performance measures and metrics?

Corporate Governance
Which methods are used?

Acknowledgement
I conducted this study - research on my own using the below cited sources. I have not received any help in preparation of the
contents from other individuals and or professional organizations. I have not partially or fully submitted this assignment to any
other class or instructor.

Name & Last Name:

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References