Jessica Eklund

jeklund09@gmail.com | 774-277-1571
www.jesseklund.weebly.com/ | linkedin.com/in/jessicaeklund

EDUCATION
University of Massachusetts Amherst
Isenberg School of Management
Bachelor of Business Administration in Marketing
Other Major(s): Communication, Journalism
Cumulative GPA: 3.854; Deans List recipient for all terms, Koplik Scholarship Honors

Candidate, May 2017

EXPERIENCE
Isenberg School of Management
Social Media Intern

Amherst, MA
September 2015-Present

Work directly with Marketing & Communication manager to schedule content for business schools social media
platforms (Facebook, Twitter, LinkedIn) and analyze success rate of posts (interactivity, impressions, etc.)
Design Facebook event pages and engaging photo headers using Adobe Photoshop CC
Develop strategies for schools upcoming campaigns to maximize student and alumni engagement
Office of State Senator Eric P. Lesser
Office/Field Intern

Amherst, MA
January 2016-Present

Assist in District Office tasks such as researching constituent cases and completing bill summaries
Aid in community correspondence (constituent letters, interviews, social media, event videography/photography)
Represent Senator Lesser in the community alongside District Director at hearings and at field events
UMass Amherst University Relations
Digital Marketing Intern

Amherst, MA
January 2015-December 2015

Collaborate directly with Director of Social Media Athletics to create digital media campaigns on social media
channels for the school mascot, Sam the Minuteman
Film videos and photograph images of Sam the Minuteman at school events and around campus, edited with
Adobe Lightroom CC, Adobe Photoshop CC, and Adobe Premiere Pro CC.
Franklin Country Day Camp
Head Video-Production Counselor

Franklin, MA
July 2009-Present

Direct, film, and edit a bi-weekly, 30-minute long, video production of the summer camp activities
Include children in brainstorming sessions to create video content music montages, sport competitions, skits, etc.
Extensive experience video editing with Adobe Premiere Pro and using digital cameras

CAMPUS LEADERSHIP
Isenberg Marketing Club
President

Amherst, MA
January 2016-Present

Lead Executive Board of 17 students in planning events and educational opportunities for over 200 members
Assist in the planning for the annual Marketing Career Networking Night, alongside Isenberg faculty and staff
Oversee planning for three club sub-committees: Public Relations, Community Service, and Fundraising
Isenberg Marketing Club
Head of Public Relations (Executive Board)

Amherst, MA
January 2013-December 2015

Organize and manage subcommittees within PR tasked with separate social media and creative projects
Create promotional videos to advertise and promote the Marketing Club and Isenberg faculty
Manage clubs social media accounts by scheduling/creating events and writing promotional posts on Facebook
and Twitter, with over 800 followers

SKILLS
Media: High proficiency in Social Media platforms (Flickr, Facebook, Twitter, Hootsuite, Wordpress, YouTube, Weebly, Pinterest,
etc.), professional digital photography with DSLR cameras, amateur film photography, videography and amateur film
production using both digital and tape-based cameras
Computer: Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Illustrator), Word, PowerPoint, Excel, iMovie, iPhoto, Final
Cut Pro
Language: Intermediate Spanish (studied for 7 years)