PORTFOLIO

Natalie Simpson

Contact

Natalie Simpson:
419 E 8200 S
Rexburg, ID 83440
317.473.8252
sim15007@byui.edu

Table of
Contents
Logos
Brochure
Photo Design
Montage
Flier
Business Card
Letter Head
Web Page Project
Event Ad Project

Logos
Description:

Three logo variations for the same company

Date:
2-20-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe Indesign

Objectives:
Create a varied selection of Logos for a
company or personal use
Understand basic tools of Illustrator.

Process:
The first thing I did was select fonts that I liked and
fit the theme of my company from DaFont.com. I inserted this typography into an Illistrator document
and then I designed my cupcake.
I used the square tool for the base of the cupcake and for the topper. I rounded off the edges
of both shapes. I moved the anchor points of the
cupcake base to give it its shape. I then used the
cricle tool and triangle tool to create the heart to
go in the center of the cupckae base.

Sweetheart
cup cakes

Sweetheart
cup cakes

Sweetheart
cup cakes

Brochure
Description:
Three sided, four folding, brochure

Date:
3-26-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe Indesign
Adobe Photoshop

Objectives:

Create and allign a four fold brochure

Use paragraph styles n Indesign
Learn to wrap text in Indesign

Process:
I began by dividing my Indesign document into four parts, for each fold.
I used the theme La vi en Rose all through out the brochure. I choose
images based on fashion to match my theme. And especially the picture of
Audrey Hepburn in all pink to show Life in Pink.
I created glasses in Illustrator to further my theme La vi en Rose becuase it
can be explained as seeing life through rose colored lenses.
I also carfull selected and cut out images of models to show what the fashion line will consist of. I cut out the images using the direct selection tool.
I then refined the edges and saved each image with a transparent background as a png.
Finally I designed a logo for the line in Illustrator using the rose colored
lenses I had created and the typography I had used for the line. I put these
together in a circle, and placed the logo on the back of the brochure.

Photo Design
Description:

A personal taken photograph editted and formatted

in Adobe Photoshop

Date:

2-6-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn novice photography skills.

Use digital camera to capture quality image and
download it.
Crop and re-size photo
Adjust image saturation, color, hue, contrast, and
saturation.
Colorize portion of image.

Process:

I took the image using a cannon digital camera. I then

downloaded it and edited it in photoshop.
I added in text and color scheme boxes.
I then matched the colors of my photo to my inserted
color scheme.

Montage
Description:

The use of typography and two blended images to

create an inspirational message.

Date:
2-13-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:
Use photoshop Layers
Learn blend images together gradually using masks
Uses filters
Apply appropriate typography

Process:

I began by cropping both my images to an 8.5 X 11

size.
I then blended them images together using masking
and layers.
Lastely I added in the appropriate typography to
promote my inspirational message.

Flier
Description:

Black and White promotional flier for vouant graduate

leadership conference

Date:

1-23-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Indesign

Objectives:

Maintain project folder and organized links

Learn basic Indesign skills
Apply design principles and appropraite typography

Process:
I began my design process by drawing several
sketches. After selecting my favorite sketch I used it as
a guide to design the my flier in InDesign. I used boxes
for repetition, and varying shades of gray for contrast.
I separated the G in the word graduate to add emphasis and a focal point with in my design. The image,
logo, and text where given to me for this flier.

raduate

LEADERSHIP CONFERENCE

Do you want
to have the
competitive
edge in
business?

Come learn
how at Vouant
Communications
annual Graduate
Leadership
Conference.

October 21
8 a.m. 5 p.m.
Lincoln
Convention
Center

Conference
is available
to graduating
seniors. Space
is limited.

Vouant Communications
is devoted to helping
tomorrows leaders gain
essential
leadership skills in the
workplace. During this
dynamic three-day seminar,
attendees will meet with
top executives of Vouant
Communications to discuss
breakthrough leadership
techniques, while cultivating
attributes of leadership
that will market to any
employer.

Registration and more information available

at http://www.vouantcomm.com/leaders

Business Card
Description:

Letterhead and buisness card set using a

personally created logo

Date:

2-27-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Indesign
Adobe Illustrator

Objectives:
Use basic Indesign and Illustator tools
Design consistant business layouts for varied
medium
Design new logo

Process:

I began by creating a logo using simple shapes in

Adobe Illustrator. I also used the shape builder tool
create a nice curve in my triangles to match the circle of
my sunflower. Once my logo was designed I opened up
a separate page in Adobe Indesign and placed my .AI
file into this document.
I decided to make my business card using this first page. I
began by using the rectangel tool to create a 2 x 3.5 in
box, for the back of my card. I then copy and pasted this
box for the front of my card. I placed my logo on each
side of the business card, and added in the necessary
contact information to the front side of my card. I made
sure to align everything and keep my body copy in and
8-10 point font range.

sunny days

floral design

Natalie Simpson
208.222.222
sunnydays@gmail.com
sunnydaysfloral.com

sd

sd

600 E 800 S
Rexburg, ID
83440

Letterhead
Description:

Letterhead and buisness card set using a personally

created logo

Date:

2-27-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Adobe Indesign
Adobe Ilustrator

Objectives:

Use basic Indesign and Illustator tools

Design consistant business layouts for varied medium
Design new logo

Process:
I began by creating a logo using simple shapes in
Adobe Illustrator. I also used the shape builder tool
create a nice curve in my triangles to match the circle
of my sunflower. Once my logo was designed I opened
up a separate page in Adobe Indesign and placed
my .AI file into this document to create a nice water
mark consistent with the layout of the front of my business
card. I then headed the page with the company name
maintaining consistent typography from my business
card. Finally I added in the contact information, keeping
the same format and content as my business card.

sunny days

floral design

Natalie Simpson
208.222.222
sunnydays@gmail.com
sunnydaysfloral.com
600 E 800 S
Rexburg, ID
83440

Web Page
Description:
A web page designed to display a personally created logo

Date:
3-12-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Text Wrangler
Adobe Photoshop

Objectives:

Size and optimize originall logo as .png

Write content to explain design the logo creation process
Design web page using HTML and CSS
Learn to compress and zip files
Identify hex color codes for web design

Process:

The only program I used to create this web page was text wrangler.
After doing the HTML for my web page from scratch I attached a
pre-made CSS to my HTML. I then went into photoshop to find the
color codes for the colors of my logoFor my fonts I used Google Fonts.
I inserted the link to these fonts right under the header in my HTML and
then the names of the fonts with in my CSS. I also used specific padding around my logo to make it centered. Finally I inserted an image I
designed in illustrator to be my background using CSS code, this was
one of the most difficult parts of my design.

Event Ad
Description:

Full color bleed promotinal event ad flier

Date:
1-30-16

Course/Instructor:
Com 130 Section 5
Brother Pingel

Program(s)/Tools:
Microsoft Word
Scanner

Objectives:

Locate and scan and place high-resolution image

into Word.
Create a full bleed design
Design using Word.

Process:
I designed this flier in Microsoft Word. I scanned in my
image of the dancers and added the text and ribbon
with in Word. I was amazed at the amount that I could
do with in Microsoft Word.

Come to Hebert s Hall and Theaters

Annual Charity Event

The Nutcracker

All proceeds go to Bone Cancer Research

Ticket Cost $7
Dec. 22, 23, & 24 I 7pm - 9:30pm I Herberts Hall and Theatre