Audience Theories

The target audience of my product is an age range between 15-24,

including both males and females.
Ien Ang (1991)detailed that media producers have an imaginary entity in
mind before the construction of a media product. “Audiences only exist as
an imaginary entity, an abstraction, constructed from the vantage point of
the institution, in the interest of the institution”.
My Magazine attracts both sexes although it’s majority males, as my cover
image is of a female ( ideal partner). It is aimed at all ethnicity backgrounds
as it has a variety of R&B and Hip Hop, the social class my magazine is
aimed at is generally working class, maybe a number of middle class too,
depending essentially on what sort of music they listen to.
 I uploaded ideas for my product onto facebook to
gain reasearch for my target market in order to get
their opinions and see exactly what my audience
like, first hand.

McQuail’s Uses And Gratifications Theory

Denis McQuail (1972)
1. Diversion/Escapism
2. 2. Personal Relationship:
3. A talking point Personal Identity: identifying with
the representations on display
4. 4. Surveillance: Information